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This article is part of the series that is based upon the ebook 'Top 21 marketing methods for membership websites Written by the Subscription Coach Amanda Northcutt.

 The entire collection is available as an ebook >

I'm hoping that 3-6 of these acquisition channels resonated with you and you're prepared to run some tests for marketing in the coming months. Take the steps laid out at the beginning of this guide to figure out the channels that are feasible (both lucrative and reliable) for your membership. Take the steps listed at the start of this article to figure out the most viable channels (both profitable & secure) for your membership.

Effective marketing is vital to your business's success However, it's not the be-all and final solution for long-term achievement. First you must have a viable membership product. Then you must attract - with your clever marketing strategies the people with the capacity to be power users. If you're already aware of the secret sauce of what actions members take on your site in order to be powerful users, then you're already half way to the end of the road!

Armed with the understanding of the things your members love the most about you and the issues you address for them, you'll be in a position to explore marketing channels for ways to bring on more members that have the same characteristics as those members who are power members.

Whatever the medium that you choose to use, your message should point prospects to the things about your membership site that your power users love the most. If you begin by appealing to the right kind of customers in the first place rather than trying to get as many sales as you can, you're setting yourself in the right direction for success and growth. Additionally the fact that your clients will be happier, more successful, and rave about your business online!

When you've determined the 2-4 viable acquisition channels that best target those who are likely to become power users, and have an effective lead nurturing sequence in place (emails and retargeting advertisements) The only thing you need to do is maintain those users on the move. Easy, right? I'm afraid not. In fact, member cancellations, also known as churn is the main cause of decline for all membership companies, and in many cases, leads to their eventual end of life.

Based on Harvard Business Review, it costs between 5 and 25 times more to acquire a new customer than to keep the one you already have! This is a difficult decision for someone who relies on a recurring revenue model, like you.

It's your responsibility as the website owner to keep track of your members' engagement levels and take action to ensure that your members' hard-earned money are slipping away and becoming disengaged. If you've got the right members who are paying for your membership, it's your duty to make sure they understand the value they're paying for.

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