Brodo from an Takeout Window through Nationwide Shipping, with the Help of

Broth is the ultimate comfort food. What do many of us recall the most about having a cold when we were children? Staying home from school, sitting in the sofa watching Price is Right, sipping on -- you guessed it! -- broth. It still brings that warm, fuzzy feeling to adults, whether they're sick, snuggling up during bad weather or needing a boost to kick off their day.

Broth, and specifically bone broth is very nutritious and chock-full of nutrients that can improve your gut health the skin, bones and skin and much more.

Brodo provides this superfood with a potent flavor accessible at Four New York City locations and through the assistance of  their customers across the world.

Simmering their path to success

It all started by Marco Canora, a James Beard winner of the James Beard Award, who began offering bone broth as take-away cups in the window in the restaurant he owned in New York City restaurant. It was the year 2014; He had just started drinking broth for himself in the course of a brand new healthy diet and was delighted to sell broth to the local community to provide a healthier alternative to coffee.

The single store grew to four physical locations, all within the New York City area. Then, Brodo began to sell their tasty bone broth online through their store, then landed their broth in the freezer department of big retail stores like Whole Foods. The company now sells their products nationally and continue to introduce innovative products like the soup kit.

What's the secret of their success?

The main reason is their dedication to high-quality components and methods They refer to as "The old way made new again." They utilize real bones from real animals, along with fresh, organic vegetables that are simmered for long times without concentrations or preservatives. They aren't taking shortcuts, and it shows in the flavor and nutrition of their products.

When it comes to the ecommerce experience, success was found in choosing the best tools and partners to serve their customers and business.

Brodo and

Brodo's first encounter with WordPress was not perfect. Their initial website did not fulfill their expectations The company even contemplated moving to a different platform.

However, the team at Automattic was able to step in and work with them to understand their specific requirements and build an online store that would meet their needs. Today, they've got a responsive online store that Brodo's Brodo team can maintain as well as provide a fantastic user experience, and represent their Brodo brand.

The latest Brodo is mobile-first, excellent UX, great accessibility

The revamp process began by adopting a mobile-first strategy, given the fact that the majority of online shoppers use smartphones. The improvement of the site's UX (UX) as well as customer experience (CX) were the main goals.

To improve the users' experience at the front-end, Automattic built an intuitive, image-focused design that highlights the advantages from bone broth. Simple animations draw visitors' eyes immediately upon their arrival on the site, and the huge menu simplifies navigation.

The previous site was hard-gd, so it was tough for them to make any changes at all, even the simplest ones like switching out texts or images. The new website was created using WordPress Block Editor. WordPress Block Editor which allows them to update everything from products and bundles of products to posts and pages. This is a major benefit in a fast-growing, busy firm.

Set up broth subscriptions

Shoppers have the option of choosing between a range of various products like those from the Chicken Lover's pack, the Variety 10-Pack, and the Brodo At Home Gift Pack. Customers can select between a one-time order, or a delivery every 2 or 4 weeks. There are discounts associated with more frequent subscriptions.

Current subscribers are able to log in to their account at the site to toggle their subscription on and off or pause delivery, stop the delivery, choose certain dates for delivery or edit the contents of their box. They can also check which delivery date is scheduled to come in. Customers benefit since they do not require a call to a customer service line to manage their subscription. Brodo wins because they can assign support personnel to other issues and reduce customer confusion.

Selecting the best tools

Utilizing the best instruments has allowed Brodo to create a beautiful, highly-functional website. We've touched on a few options, but let us look at some additional tools they use to achieve exactly the perfect website for both their customers and business:

• Pressable The managed WordPress hosts has tools built in to speed up, secure and scalability that are specific to the Content Management System (CMS).
• Jetpack: The speed and speed tools that are available through this pluginsimilar to VideoPress -- play an important role in ensuring fast load times while still providing stunning photos and high-end features. Jetpack also provides security scans and instant cloud backups that help protect Brodo's web site.

A cohesive experience for all

One of the biggest accomplishments with Brodo's new website was the improved customer experience both for Brodo's team members and their clients. The entire system is intuitively designed and automated processes free the time and energy to concentrate on other tasks.

The exact same result for your business. We are passionate about helping store owners grow their brand and increase their sales with instruments that are seamlessly integrated.