Brodo From a Take-Out Window through Nationwide Shipping, with the help of

Mar 18, 2023

Broth is the perfect comfort food. What's the one thing people remember about being sick in our youth? The days of staying home from school sitting on the couch watching the Price is Right, sipping on -- you guessed it! -- broth. It's still cozy, warm sensation for people of all ages, no matter whether they're sick, hunkering in the midst of bad weather, or looking for an energy boost for their morning.

The broth, particularly bone broth, is very nutritious and packed is packed with nutrients that improve the health of your gut and skin, bones as well as many other areas.

Brodo is a superfood that has a an intense flavor that is available at their four New York City locations and along with other consumers around the globe.

They're smouldering on their way toward success

The tale started in the kitchen of Marco Canora, a James Beard winner of the James Beard Award, who started offering bone broth as cups to take home in the window at the restaurant he owned in New York City restaurant. It was 2014. he had recently started drinking his own bone broth in the course of a brand fresh, healthier lifestyle, and was delighted to offer broth to the community as a substitute for coffee.

Brodo founder, smiling at the camera

This single location grew into four physical locations each in of the New York City area. After that, Brodo began to sell their tasty bone broth on their website, and later added their broth to the freezer section of large retail stores like Whole Foods. Brodo now distributes its products throughout the United States and is constantly developing innovative products like the soup kits.

What is the secret behind the success of these companies?

Their main motivation is their dedication to using only the finest ingredients and methods. They call it "The traditional way, made modern and new." They utilize authentic bones of genuine animals and freshly grown, organic veggies that are simmered for long durations of time without any additives, concentrates or preservatives. They aren't compromising and this is apparent in the quality and taste of their meals.

For online shopping, it was based on selecting the best tools and partners to support the clients as well as their business.

Brodo sipping broth on top of ingredients like garlic and Parmesan

Brodo and

Brodo's first encounter with WordPress was not the most pleasant, and it wasn't flawless. Their first website did not meet their expectations. even thought about changing to another platform.

The team from Automattic came in and collaborated with them to identify the unique needs of their customers , and then design their website that would meet their requirements. They now have a responsive online store which Brodo's Brodo team can keep up, which provides an excellent user experience, and represents Brodo's brand. Brodo brand.

Brodo homepage with an image of three broths side by side

The brand new Brodo: Mobile-first, great UX, great accessibility

The process of redesigning began with adopting a mobile-first strategy, given the fact that over half of shoppers who visit websites use mobile devices. Improved customer experience (UX) as well as customer experience (CX) was the primary goal.

In order to improve users' experience on the front end, Automattic built an intuitive visual layout that highlights the benefits of bone broth. Simple animations catch people's attention from the moment they land at the website, and the large menu allows for easy navigation.

dropdown mega menu on Brodo's website

The previous site they utilized was not able to handle difficult-to-gd. It was difficult to implement tiny changes like altering text or images. The new website was created with the help of WordPress Block Editor. WordPress Block Editor which allows them to modify everything from product and product bundles , to posts and pages. It makes a huge difference in a fast-growing, busy company.

Set up broth subscriptions

The customers have the choice of selecting from a variety of different products, including the Chicken Lover's Pack, the Variety 10-Pack, as well as the Brodo At Home Gift Pack Then, choose from a single order or a shipment every 2 to 4 weeks. Discounts are available with subscriptions that are periodic.

Current subscribers are able to log in to their accounts on the website to toggle the service on or off or pause delivery, stop the delivery, choose specific shipping dates, or even edit what's inside their boxes. They can also check the day when their next shipment is scheduled to arrive. The customers benefit because they no require a support number to handle their subscription. Brodo is able to provide assistance for any other issues and lessen the confusion of customers.

Making the right choice of tools

Employing the most effective tools has enabled Brodo to create a stunning, highly-functional website. There are a variety of toolsbelow, but here are a few other tools that they employ to get the exact goals they have for their business and customers:

  • The pressable managed WordPress hosts come with features that speed up, secure and scale up to the requirements of the Content Management System (CMS).
  • Jetpack Tools for speed improvement which are accessible through this plugin, such as VideoPress play a major role to ensure that your website loads fast while featuring beautiful images as well as top-quality functionality. Jetpack also provides secure scanning as well as live cloud backups to safeguard the safety of Brodo's site.

An experience that is cohesive for all

The most important advantages that Brodo's site has achieved is the better customer experience both for the Brodo team as well as its customers. The entire system is intuitively designed and automated processes free staff and time to focus on other work.

You can certainly achieve the similar results for your company. We are passionate about helping business owners build their brand and increase sales through products that are able to work in tandem.

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