Bring humanity back into your marketing with personalized videos
If video fuel is the key to increasing sales and marketing, personalized video is next-gen Turbo-charged rocket fuel.
You can learn from 87% of people who have seen positive returns by using video advertising, such as an increase in leads, traffic, as well as brand recognition. When it comes to individualization, 81% also report that customized videos are increasing their sales.
Actually, they have 13percent more likely to retain an email message that is packaged into the form of a video email than a text-based send.
If you're thinking of using video personalization to skyrocket your profits, we'll help you get there with this article. We'll also drive home the advantages of having customized videos and hand off some tips for making ROI-positive videos.
Top 4 benefits of video personalization
Human-centered marketing
Personalized videos are an effective method of standing apart in the crowded world of sales and marketing.
Consider it this way, seriously. Would a video with a thumbnail showing a smiling face -- waving hello to you better or a boring one that is text-based and sounds like the sender has distributed it in mass to all on their list of outreach recipients? If you were paying attention, then the video message would you not?
In fact, video personalization does more than just draw people's attention. It can also be a fantastic way to showcase your personal style for gaining prospects' trust.
The numbers support this, with 70 percent of sales representatives who use customized video for outreach report an increase in response rates.
Time savings for all
Prepping for meetings, designing captivating presentation slides, and blocking in time for product demos all take an enormous amount amount of effort.
Once you get a hang of the art of video prospecting it is easy to record customized videos that will save you and your viewer's time.
Internally, recorded videos are super helpful for fighting the case of this-meeting-could-have-been-an-email minus the boring part of having to write and read long emails.
Externally, personalized videos are awesome for effectively (and humanly) pitching new ideas making better prospecting decisions, as well as helping to educate new customers and consumers about your service.
Supports your ABM strategy
Account-based marketing is about targeting specific firms with customized content designed to keep them in the loop and help them move down the sales funnel.
What is the key to nailing your ABM strategy is Content that is personalized and addresses the particular questions that your target customers have.
Luckily, custom video is the perfect content format for nurturing these uber-important target accounts.
Oneis that personalization makes a mark in a sea of written material, and can help you get a customer's interest while not taking up lots of time.
And two, because personalized videos come with diverse uses, it is possible to use it throughout the marketing as well as sales funnel. For example, use video personalization to share intro messages, answer queries from customers, and develop relationships with folks at target accounts.
It makes work simpler
Finally, a customized video can help avoid confusions and misunderstandings which poorly or poorly written briefs create.
Sometimes, in spite of our best efforts to stay connected--we forget that everyone is different in their approach to working and communication.
Additionally, you can generate the transcript of your screen-recorded video as a note-taking transcription of the message in the video. The result is that your entire conversation will be searchable, using CTRL-F usable and simple to reference later.
9 tips that will help you create an individual video
Have you been convinced to start using personalized videos for prospecting, pitching, partnering together with other people, assigning jobs, and much more? Start making. Trust us when we say recording your own video is simple.
The tips we've gathered and software for video personalization to get you started -Let's begin with the following tips:
1. Write a plan to keep the focus on
There's no need for elaborate ones however. Create a bullet-point list of what to cover on a notepad and you're good to go. Use this list when you make your video to ensure that your message is clear on the right topics and you won't miss any details.
2. Make it brief and easy to remember.
Long, rambling videos fail quick and often. Simple, straightforward video works better for keeping viewers' interest. Actually, more than 60% viewers are likely to watch videos for sales until end if it's shorter than 60 minutes.
The act of writing your video reminds you to use simple language and stick to the message you are trying to convey, which will ensure that your videos are shorter.
Three more helpful tips to take advantage of today include:
- Speak to your camera as you'd to a person! Just because you're creating a prospecting video doesn't mean you need to use fancy words to sound professional.
- Be authentic. Your authentic self! Potential employers and coworkers appreciate being yourself in your video. They aren't looking for a highly edited version so it's okay if your perfectly perfect video does have an error or twoIt's just human at the end of the day.
3. Don't settle with the very first attempt
If you're making your first attempt with video prospecting We suggest starting with some preliminary practice by taking the video a handful of times before deciding on the initial take.
Why is that? With each version you record you'll be able to learn something new for instance:
- Your delivery style
- Optimizing the lighting and audio
You'll also find yourself coming up with ways to showcase your individuality and make connections better with your viewer.
4. Include your face
The reasoning is that showing you face can be the most effective method to engage with the people you want to reach. It's the first step in making your prospecting videos more personal and a surefire way to build your account's and trust.
In marketing videos too, showing your face is useful for more than just building credibility. It also helps build brand familiarity. The explainer videos for SparkToro that he publishes on social networks, such as, for example, aid in branding recognition, in addition to the product's education as well as connecting with the viewers.
5. Sprinkle some pepper into your character
Speaking naturally and being yourself are the biggest tips to keep in mind in this article. However, there are other ways to show off your personality also. For example:
- Design a "uniquely-you" video recording space. With no clutter in the background include items which define who you are. For example, add books if you're a reader (they're an excellent conversation starter as well!) as well as antique pieces of art when you're fond of them. The wall decor can reflect what you love.
- Introduce a distinct accessory to your wardrobe. This could be anything from a specific-colored scarf, to wearing a T-shirt that features your company's logo or even wearing a cap on every video you make.
All these tips not only highlight your persona, but they develop the brand's reputation too.
6. Research prospects to correctly personalize your video for outreach
The concept of personalization typically is limited to taking your prospect's name. But it's more than this. Since if you truly would like to create a memorable impression and drive positive results by using video You must personalize your video in the best way.
How can you bring personalization to the next step?
Researching your potential customer's problem. Doing so helps you create a video message which addresses the person's particular problem by offering them an answer that they really need. This, in turn, ensures positive responses.
7. Provide a useful recap or summary of the topics you'll discuss
Depending on the person the video will be aimed at and how long depending on the audience, putting up a text-based slide featuring what you'll talk about or have talked about can be helpful.
In case of internal videos, we suggest adding a slide featuring what you'll discuss during the video. include it when you describe what you'll cover in the video.
If you are using external video content, like sales pitches, include an overview slide or recap sharing how your tool can assist the viewers. Place it prior to the call-to-action (CTA).
8. Go the extra mile through interactivity
A video that uses these features like hotspots, overlays, time triggers, and branches that encourage viewers to take part in your content.
Take a look:
https://.com/766080432
9. Give the viewer a next step (aka an CTA)
It's also important to navigate your viewer to the next action they need to follow after viewing your customized video.
In the case of email outreach, it could include inviting recipients to respond to the email in exchange in exchange for a demo of the product. If you are sending marketing emails your CTA may be a small-scale conversion like subscribing to your newsletter or asking users to download the free version of your software.
In the case of internal team videos, be sure to make your request specific. For example, tell the viewer to review the outline and then get back to you for any concerns that they might have.
Start recording your own personalized videos right now.
To summarize, customized videos:
- Are easy to make
- Increase speed and performance and also support async remote work
- Are an effective option to stand out in a crowd