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Black Friday and Cyber Monday: Ultimate Guide for selling Digital Products in 2022 -

Nov 12, 2022

Many online companies, Black Friday and Cyber Monday are among the busiest times of the year, offering plenty of opportunities to achieve revenues that are higher than the rest of the year. But, they can be one of the toughest shopping seasons to plan for.

This is a short overview of the subjects will be covered this morning:

 What are Black Friday and Cyber Monday

Black Friday, which occurs the day following Thanksgiving in the US officially marks the start of the holiday shopping season. Cyber Monday is the following Monday, after Thanksgiving here in the US. When it comes to Black Friday and Cyber Monday, customers around the world expect steep deals and promotions from their favourite businesses because they prepare to shop!

In recent years, online spending via desktop devices has increased significantly in the days of Cyber Monday in the United States, reaching nearly $6 billion in the year 2020. The figure is an increase of 30% in comparison to last year's. In the 2020 edition, Black Friday desktop spending was around $4.3 billion and the Thanksgiving spend was about $2.7 billion.

This year, Black Friday will be on the 25th of November 2022 and Cyber Monday will be on November 28, 2022.

After we've got the essential information out of the way, it's now time for you to set up your store online for the biggest shopping season of the year. If you're feeling overwhelmed, don't worry! We've laid out the essential (free) tools and strategies to test so you can supercharge your sales from digital items on Black Friday and Cyber Monday this year.

 10 Black Friday and Cyber Monday Tips for Marketing to try in 2022

1. Special Offer for a Limited-Time Price Reduction

Black Friday and Cyber Monday are one of the rare moments when you can offer massive reductions to your product costs without compromising the identity of your brand. Most popular limited-time offers that online businesses can provide are:

  • Coupon codes that offer a certain percentage discount on purchases made by customers. Also, you can offer exclusive coupon codes for the customers who are loyal to you in recognition of their contributions to your business and increase customer loyalty.
  • Free gifts with purchase. This also creates a sense of goodwill that can help clients keep coming back your store. Make sure that you're giving the customers what they need i.e. items that are complementary to the ones they're intending to purchase.

The complimentary gift could be uploaded along with your primary digital item so that your customers can receive all of them instantaneously when they make a purchase.

2. Limited Edition Launch Products

Releasing limited-edition products usually involves putting a unique spin on your best-selling products. If, for instance, you're selling wall art that is digital, you can release an exclusive edition of customized wall art piece where customers can input their names as well as their family photos.

This gives you to try your hand in the realm of new products and if this goes well it could lead to the creation of the next best-selling product by engaging in this process. The limited-edition launches of your products attract attention to your website company and your brand. This extra exposure can often increase the number of customers who visit your website and sales for existing as well as new offerings.

3. Cross-sell Complementary Products

Cross-selling involves offering your customers product(s) to complement their original purchase. Cross-selling is an effective method to boost the purchase size of your clients who are returning and/or new to your store. may otherwise leave some things behind in your shop due to the fact that they haven't had a a chance to see the other items they could like.

Imagine that one of your clients purchased an ebook entitled "Beginner Stage vegan Recipes". We suggest that they read your "Advanced vegan recipe for Level 1" and provide a discount for them to purchase both simultaneously. Use engaging phrases like "You may also like this" or "Others have purchased" to draw attention of your clients.

You can set up a cross-selling promotion within less than 1 minute using 's free cross-selling tool.

4. Bundle Multiple Products

For a unique twist on this idea, you can also offer this product as a limited-time item listing in order to create the feeling of FOMO (Fear of Missing Out) to your clients and encourage them to buy prior to the time when the item is gone.

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5. Create the Affiliate Marketing Program

Affiliate Marketing is a process that allows affiliates to receive a fee for advertising products on your store. In return for any successful purchase that affiliate partners bring to your store, you'll reward the affiliate partners with a certain percentage of commission every month.

Selling your product via affiliates is a great option to boost sales and promotion efforts by allowing your affiliate network to help promote your goods to you. Black Friday and Cyber Monday is the perfect time to work together with bloggers, creators of content and other high-profile people to market your product and share your revenue with them in the form of affiliate commissions. It is possible to offer them an increase in commissions during the most popular shopping time of the year , to encourage customers to market your brand to a greater extent.

You are able to easily set up an affiliate program to promote your store online by following this tutorial.

6. Start a Referral Program

Contrary to affiliate marketing referral program is a different kind of marketing that does not include the distribution of commissions. Referral System - or sometimes known as word-of-mouth marketing - is one of the strategies used to encourage your clients to recommend the products they purchase to friends or on social networks. As a reward for a successful sales, both the customer and their referral will get discount codes for their purchase.

This is an effective marketing strategy because your customers' friends and family are getting recommendations from their trusted networks. It is easier for you to successfully land multiple sales on your online store.

It's easy to create the system of referrals to your store's online shop using this tutorial.

7. Run a Giveaway

Giving away prizes on your social media pages is a great method to get real-time involvement from your targeted users. You can offer the possibility of winning prizes after they've completed specific tasks e.g. following your social media accounts, sharing your products on social media, etc. This is a fantastic method to increase your social media presence while satisfying your existing and potential customers.

8. Launch pre-sale or pre-order items

A pre-order, or pre-sale, is an order on a product that hasn't yet launched yet. Selling pre-sale or pre-order items during BlackFriday allows you to gauge the interest buyers have for your upcoming products. In addition, pre-orders provide your customers with an incentive to feel excited when they return to your website as well as generate sales for products in general.

Read this tutorial on how to set up orders for pre-orders in your online store.

9.  Upgrade Discount

Be aware that the season of shopping doesn't end with Cyber Monday and Black Friday. stop with Black Friday nor Cyber Monday. The Christmas season is one of the most popular shopping times in the entire year. Providing upgrade discounts to your customers will incentivize them to come back to your store on a later date to purchase more items at a reduced price.

Read this tutorial about how discount upgrades work and how to setup it.

10. Social Discounts and Offers

It is well known it is one of the most effective ways to encourage clients to share your product with their social media network is to offer them incentives, possibly in the form of an offer on social networks. is a social discount feature allows you to provide customers with a discounted rate of their purchase just by posting the item through Facebook, and more. This is a powerful way to tap into the network of your clients who might potentially become your future customers. It also increases your brand's visibility.

 8 Tips to Prepare to be ready for Black Friday and Cyber Monday 2022

You can determine whether popular products are increasing or decreasing in the Christmas season by through Google Trends. Remember to tinker with Google Trends' settings for the various countries as well as timeframes. For example, if you look up "personalized present" in Google Trends, you'll see that it's popularity tends towards increase during the Christmas season. That would be an excellent product to add to your store if you create items like customized digital artwork.

2. Optimize your Product's Search Engine Optimization and Purchase Conversion

The sales at your online store don't occur by chance. Be aware that customers must undergo a variety of complex decision-making before deciding to buy your product. Optimizing your product pages will allow the customer to be influenced by your to make the right choices and assure that you're turning the majority of your website visitors into paying customers.

Here are a few suggestions on how you can optimize your product page's conversion rate:

Set up a countdown timer.

Utilizing timers in order to create an atmosphere of urgency for your online store visitors will encourage them to purchase now rather than bouncing off your website in order to "think about it later". Customers often delay buying items. While you certainly shouldn't trick your clients or transform them into angry customers, we would like customers to act. Timers are a great way to be your savior!

Set up Payment Buttons

Payment buttons provide a sense of security in transactions and boost your conversion rate. You can turn on payment buttons through the Shop Builder, Footer section > Display payment icons

76 76% of shoppers prefer secure payments over convenience when purchasing on the internet. This loop should be closed when you're dealing with customers that are concerned about the security aspects of shopping online.

Showcase Customer Reviews

88 percent of customers consider online reviews to be as reliable than personal suggestions.

As your clients can't touch your product with their hands and be able to see them through their own eyes, they'll have to rely on online reviews from other customers to provide evidence of social connection. The reading of other buyers' reviews is a part of their purchase decision. Instead of having customers leave your store's website to search for reviews on other sites, you should make these reviews easily accessible in your online store rather.

This is a brief instruction on how to set the customer review feature on. 's customer reviews feature is also equipped with a review approval system and automated post-purchase reviews to facilitate the collection of reviews more effortless.

Optimize Product Description Copywriting

Words can be powerful in optimizing your product pages. If you want to encourage your visitors to buy your products you should consider improving the description of your products to remind them of the importance of your product.

Be aware that copywriting on your website's product pages also helps with SEO optimization efforts, allowing your product pages to rank higher in Google search results. This means more visitors to your pages for products and your online store overall. You can use tools like Ahrefs Keyword Explorer to find keywords that you should utilize to gain your items more exposure on Google Search.

This is a quick instruction on how to enhance your site's SEO during the holiday season.

Converting visitors to paying customers involves a careful analysis of your visitors' experiences. A plethora of unrelated listing of your products to your clients won't work!

Make a holiday-themed collection of products your customers will most likely be drawn to during Black Friday and Cyber Monday. In addition, consider making a special collection for sale items.

Here's a short tutorial on creating product collections on.

4. Optimize Your Website for Mobile Ecommerce

As per Statista, 72.9 percent of all online retail sales are expected to come from mobile-based sales which is up from 58.9 percent in the year 2017.

There is one thing for certain the online store you have created should be optimised to attract customers planning to make purchases using their mobile devices. You must ensure that all crucial information on your products is visible on mobile view as well as any additional irrelevant information should be collapsed under an FAQ area.

Store Builder allows you to change between mobile and desktop views to ensure that your website is optimized to work with both types of views.

5. Enhance the Experience of Checkout

An unwieldy checkout procedure can lead to a low purchase conversion as this puts an unnecessary barrier between your customers and their purchases. Don't let your customer's patience wane because of a grumpy check-out experience.

The checkout experience of's is already optimized for digital products since it does not require unneeded information, such as an address in physical form.

Go through your online store's checkout process as a consumer and see if you can spot something that could be improved. If you've implemented a coupon code, you should make sure to test the checkout process to ensure that you've configured your coupon code in a correct manner.

Additionally, you should check to see if you've provided all the payment options is possible for your clients. You can link to both the Stripe as well as Paypal to provide the most payment options possible for your customers

6. Make Your Customer Service Available

Getting your customer service under control involves making plans for the expected questions from your clients. You can create an FAQ section on your site for your customers to ask urgent questions and reduce the amount of support tickets.

Make sure you have enough capacity to respond to the requests of customers, as poor customer service can be a cause for online negative reviews. Make saved responses for your most frequently-asked questions to reduce the time required to reply to support requests.

An excellent customer experience is essential to build confidence between your business online and your customers.

7. Make the Noise! Promote, Promote, Promote!

Make sure that your incredible sales on online stores don't speak for themselves. This is the perfect time to heavily promote those Black Friday and Cyber Monday sales and to get all possible means including but not only:

  • Sending out email newsletters. Customers will search through their inboxes for amazing deals from their favorite websites. Think about segmenting your list of email subscribers to send more targeted messages that are engaging with your clients, and delivering your offers right to the right people. Remember the fact that Black Friday and Cyber Monday is all about timing-sensitive sales. Create email copy that evokes the feeling of urgency.
  • Social media. The social media platforms like Instagram, TikTok, and Facebook are great channels to communicate your Black Friday and Cyber Monday deals with your audience (through organic posts as well as paid ads).
  • Blog. It is possible to create gift ideas guidebooks for your clients to save them from having to find great gift ideas for their loved family members.

8. Be prepared for The Next Biggest Thing ....Christmas!

Now that you've maximized the sales from your online store for Black Friday and Cyber Monday, it's time to think about the next major event... The Christmas holiday! Rather than thinking about making one-off purchases on Black Friday, think about the ways you can convert the one-time buyers into, lifelong customers.

It is possible to implement the marketing strategies we've laid out earlier for the Christmas season. It's also recommended to check in with your customers via an email to inform them of your Christmas-related promotions coming up and/or by sending out an online survey for customers to ensure that you are taking your feedback and suggestions on what you could do to enhance their holiday shopping experience more.

 Top Digital Product Ideas in Black Friday

Ebook

Sales of ebooks topped 1.1 billion dollars by 2020. That's up 11.86 percent from 983.3 million in 2019.. Adult fiction accounts 41% of ebook sales by 2021.

Ebook sales allow you to provide your book to the public without having to undergo the tedious publication process for paperbacks. The readers can purchase your ebooks on the internet and read them instantly on the devices of their choice.

Audiobooks

A recent study suggests that, almost 20% of Americans listen to audiobooks.

The revenue margin for audiobooks is very high due to the expense of changing books to audiobooks is small. Some book-lovers are not interested in listening to books, which is why audiobooks enable the reader to engage people from different backgrounds. Many individuals who are deficient in reading or visually impaired, or just busy are buying audiobooks. Additionally, adding an audio version can help boost ebook purchases.

Personalized Digital Art

Christmas is near after Black Friday and Cyber Monday. Personalized gifts are one of the most sought-after Christmas gifts for family members and loved ones. If you type "personalized present" in Google Trends the item will always be popular during the Christmas season.

Personalized digital art allows customers to give memorable gifts. As an added bonus, it's a green gift since it does not require packaging.

Online Course

Bundling it with a free digital download gift (e.g. free ebooks, free worksheets, printables for free, etc) will make it quite attractive to buyers to buy the online course bundle.

 Get ready for Black Friday and Cyber Monday

Do you have your store online up for the most important sales of the year? With a little preparation and preparation, you will be able to dramatically increase your sales revenue this time of year.

If you choose to play the cards right, your holiday sales revenue could be more than you ever thought possible. Let us know in the comments section below If you have any concerns.