Are you using screen recordings to promote your business? Here's how.
Screen recording tools to help with your marketing plans can be a game-changer. Instead of laboring over long, hifi how-to videos and carefully-storyboarded product screens that take weeks to spin up (not to mention tons of creative resources), you can create tailored customer marketing with screen recordings.
They're simple, sweet and clear, meaning you're able to boost your video visibility on various channels while maintaining a the smallest budget for production.
Screen recordings enable you to demonstrate instead of explaining to people who you are selling your services for. It's also a method for building rapport, problem-solving, as well as helping to bring your message to reality. But without an experienced editing procedure, screen recordings can look sloppy and amateur at all.
In this piece, we'll share the best methods and techniques so that you can create captivating screen-based videos that attract your viewers to move on to the next stage.
In this article
- What is the reason to start creating screen recordings for your marketing?
- How can you cut and modify your videos for screen?
- 6 ways to use screen recordings and why you need to
- FAQs on screen recordings
- The entire thing
How can you begin making screen recordings for your business?
The general public is visually oriented, and they're demanding more video content --for example, 31 % of marketing professionals declare that their most important viewers seem to favor videos in comparison to other types of content.
In essence, screen recordings are an incredibly versatile instrument that aids marketers to communicate more effectively with their target public. Given they're budget friendly and easy to make, it's no surprise they're increasingly a part of videos used in marketing.
By 2022, 57% video marketers created screen-recorded videos.
Improve user experience
Screen-based recordings allow you to communicate with customers. They are more likely to watch a short video on screen rather than read an avalanche of texts and attempt to figure out what your product or service about.
Screen recordings that are short in duration can guide customers through their concerns regarding the product, as well as instruct users how to make best utilization of new features.
Make sure you personalize your communications
Screen recordings have a greater social appeal than video voiceovers that are formal. They're more authentic forms of communication and can be used to build rapport when customers are first onboarding or during tutorials to existing customers. They're also quick to make and simple to customize them for people.
They offer a peak of inside the building and offer a chance to highlight the enjoyable aspect of your enterprise.
Save your resources
Most teams are faced with constraints on bandwidth and budget. Screen recordings offer a low-cost alternative for your team to develop brand-specific assets and not bother the creative team with endless video requests.
It's also simple. Anyone from salespeople as well as customer service reps could create brand-related assets.
How do you crop and modify the screen recording of your screen
What software can you make use of to create a screen-recording
- You can begin by selecting Get Started at no cost. Once you've done that, you'll be required to log in or create your free account.
- After that, you'll be able begin screen recording right away after you install the application or download the Chrome extension.
- To begin recording, click on Record. On the left hand side, select which option you want to capture your screen with the camera, or with both.
What is the best way to modify and crop screen recordings with Create
Here's how to start:
- Upload, or choose the screen record you wish to alter. Select a screen record within the Create Library or create a new one.
- Make use of the Crop + Fit tool to trim your video. Frame your video with the Crop + Fit tool then select the proper aspect ratio. You can then pinch it to move it around and alter the dimension.
- Save, preview, and share your cropped footage. Preview your video so you're sure it looks great. You can save it to your desktop or post it on Create.
Six methods to make the most of screen recordings and why you ought to
Screen recordings help make your material more visual and engaging. Get your screen recordings going by following these tips.
1. Product demos
Videos that demonstrate simple steps are a good option to showcase how your product works.
It's usually more entertaining to watch the process of a thing rather than try to understand the concept using the written word. 96 percent claim to have seen a video explaining the process to find out more about the item or product or.
Take advantage of this option to post screen recordings which are unique to your product on your site. The customers will then be able to understand how your product works to meet their needs.
Screen recordings could also be an effective way of introducing the feature with the use of a brief teaser video instead of requiring the audience to read a text. Like Hootsuite, for instance. It is an online management tool for social media. Hootsuite frequently posts videos of screen demos along with teasers for Instagram.
2. Troubleshooting
Instead of using live chat, email, or even telephone support, reps from customer service could use screen recordings in order to provide customers with an overview of the most effective solution to their issues. Reps from support will be able to solve issues quicker and the customers' satisfaction will rise.
In order to assist customers with frequently requested questions, it's possible to change the FAQ's written content to video screencasts.
Garrett Smith, the head of local SEO Garrett Smith, the head of local SEO for GMB Gorilla explains that screen recordings can help to provide better technical assistance. "We use screen recordings in the service demonstrations when we create a Google Business Profile for our customers. We do the same whenever we have to resolve technical issues. This prevents repeat requests since the customer can look over earlier recordings about the same problem. "
3. Customer interviews
Marketers can utilize screen recordings for recording customers' complaints, suggestions and comments. These visual interviews have an benefit in that the customers are able to show their screens to others and switch the webcam on to talk to the person who is interviewing them.
This is more personalized as compared to a standard telephone or questionnaire. It also has the added benefit that marketing can interpret the clients' body language and expressions.
Teams can analyze comments on the video and share key details with other stakeholders.
4. Technical tutorials
SaaS.group
5. Sales enablement
Instead of sales cards which are generic or intro videos to introduce products, sales reps could make use of screen recording software to create customized videos that highlight particular use circumstances to the item.
Emily Brook, a senior marketer at The Influencer Marketing Factory She explains how using screen recordings helps to showcase their services.
6. Content walkthrough
Screen recordings in your content can help make the content get to more people. People may not always have enough time to go through a detailed step-by-step instruction. It is better to provide shorter video summaries of the article.
Marketing experts could, for instance, utilize screen-based recordings at the start of blogs as a short overview of written content.
Instead of presenting a set of screen shots you could create screen recordings in order to be sure that the content focused on specific products comes to the screen?
Berenika Teter, an SEO specialist at Klaus describes her technique that utilizes screen recordings for highlighting real-life scenarios viewers.
"When I was working in Ingrid (a delivery checkout application) I used to record the so-called "checkout teardowns" with a screen recording tool. It was a great method of demonstrating concrete scenarios to customers, since I published the videos on LinkedIn and then embedded them in our blog posts as relevant to the context."
Berenika Teter is the SEO specialist for Klaus
Questions about screen recordings
- Can you cut screen recordings?
You can indeed cut and edit screen recording video. Based on the application that you have chosen, you are able to transfer the screen-recording to your internet browser, or edit it using desktop software.
- What software is available to alter the screen recordings?
Then putting everything together
Screen recordings can help you create content that motivates viewers to take action. They can transform complicated topics or boring written explanations into engaging and entertaining visual material.
From teasers of products to troubleshooting videos, screen recordings help make sure that you're putting your customers first. Screen recordings can also be a fantastic way to make more of your time without relying on the design team or of creators. Use these tips to the audience with their questions and provide useful resources and build connections with potential customers.
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