Are you using screen recordings for your advertising yet? This is how.
Utilizing screen recording software for your marketing strategies could be an exciting way to change the game. Instead of laboring over long, hifi how-to videos and carefully-storyboarded product screens that take weeks to spin up (not to mention tons of creative resources), you can create tailored customer marketing with screen recordings.
These videos are short, sweet and clear, meaning you can ramp up your video presence on different channels without a hefty video budget for production.
Screen recordings help you show rather than tell clients what your brand represents. They also aid in developing rapport, resolving problems and bringing your content to life. However, without a professional editing process screen recordings could appear sloppy and unprofessional at best.
In this blog, we'll share some tips and the most effective practices to ensure you can make captivating screen-based recordings that will entice your audience members to follow the next steps.
In this article
- How do you get started recording screen images in your advertising?
- How to crop and edit your screen videos
- six ways you can use screen recordings, and the reasons you need to
- FAQs on screen recordings
- Putting it all together
Why start using screen recordings for your advertising?
Visual people want more videos -- 31 percent of marketers claim that their primary viewers seem to favor videos to other types of content.
At their core, screen recordings are an incredibly versatile instrument that allows marketers to communicate more effectively with their target viewers. Because they're affordable and simple to create so it's not a surprise that they're making a regular part of marketing videos.
By 2022, 57% of the video marketing companies created videos that were screen-recorded.
Improve user experience
Screen recordings can make it simpler to talk with your customers. Customers are more likely to see a quick screen recording than read loads of text. They can also try to determine what your service is about.
Short screen recordings can also walk customers through their questions about the product or instruct them how to make the most out of features that are new.
Personalize communication
Screen recordings are more sociable than formal video voiceovers. They're a more human form of communication and can help build rapport throughout customer initial onboarding, or in tutorials for current users. It's also easy to create, so it's simple to customize them for people.
These videos provide a glimpse of the inside as well as an opportunity to showcase the fun side of your company.
Save the resources
Most teams are faced with limitations on bandwidth and budget. Screen recordings are a budget-friendly method for your team to develop brand assets, without causing stress to the creative team with endless video requests.
They're also simple to make--anyone from your sales reps to your customer service team could create assets that are on brand.
How do you crop and modify the screen recording of yours
How to use to capture your screen
- Start by clicking Get Started for Free. After that, you'll have to log in or create an account for free.
- You can now choose to begin recording your screen right immediately, download the app, or install Chrome extension. Chrome extension.
- To begin recording, click open Record. On the right-hand side select whether you wish to record your screen from your camera or with both.
How do you crop and edit screen recordings with Create
Here's how to get started:
- Select or upload the screen recording you want to modify. Select a screen from your Create Library, or upload a brand new video.
- Use the Crop + Fit feature to crop your video. Frame your video by using the Crop + Fit tool, and choose the right aspect ratio. After that, you can pinch the video to reposition or adjust its size.
- Preview, save and then share your edited video. Preview your video to make sure that it appears perfect. Then save it to your computer's desktop, or share it on Create.
Six ways to make use of screen recordings, and the reasons you need to
Screen recordings can help make your material more appealing to the eye. Jump start your screen recordings with these six ideas.
1. Product demos
Videos that demonstrate simple steps can be a great method of showing your customers the product at work.
People often prefer to see the process of something rather than trying to imagine it through a text--- 96% say they have watched an explainer video to learn more about a product or service.
Tap into this preference to share screen recordings that are specific to your product on your website. The customers will then be able to see what your product does for the particular use they have in mind.
Screen recordings can also be an excellent way to present a new feature with the use of a brief teaser video rather than requiring your audience to try and interpret a text. For example, social media management platform Hootsuite frequently shares screen recordings of feature demos and teasers on Instagram.
2. Troubleshooting
Instead of depending on live chat, email or phone assistance, support representatives for customers could use screen recordings to give customers visual walkthroughs of how to solve the specific problems they face. Reps for support are likely to resolve problems more quickly and customer satisfaction will increase.
In order to assist customers with common queries, you could swap out your written FAQ section for visual screen recordings.
Garrett Smith, the head of local SEO for GMB Gorilla explains that screen recordings can help GMB Gorilla provide more efficient technical support. "We use screen recordings in service demos every time we establish an Google Business Profile for our customers. This is also the case when we need to troubleshoot technical problems. It can help avoid repeated request because the client can review the previous recording about the same issue."
3. Customer interviews
Marketers can use screen recordings to record feedback from customers, complaints as well as feedback. The visual interview has advantages of letting clients share their screens and turn the webcam on to talk with the person interviewing them.
It's more personal than basic phone or survey. There's the added benefit that marketers are able to interpret customers' body language and facial expressions.
Teams are able to analyze feedback from the video clip and communicate key details to the other stakeholders.
4. Technical tutorials
"You can write the best text-based tutorial, but it's just different from watching someone walk you step-by-step through the whole process while talking to you directly. It's more natural and simpler to understand and comprehend. These recordings can be repurposed for social media posts as well as product documentation." Tomas Laurinavicius, growth manager at SaaS.group
5. Sales enablement
Instead of sales cards that are generic or intro videos for product introductions sales representatives can make use of screen recording software to provide customized videos that highlight particular use scenarios for the product.
Emily Brook, a senior marketing manager for The Influencer Marketing Factory Explains that the use of screen recording helps them to showcase their offerings.
6. Walkthrough of Content
Using screen recordings in your posts can make your content be more appealing to a broader audience. It is possible that people don't have enough time to go through a 3000-word step-by-step guide. Instead, they may prefer an easier video overview of the article.
For instance, marketers could use screen recordings to begin blogs as a short graphic summary of the content.
Instead of presenting a set of screen shots instead, why not make screen recordings in order to create content that is geared towards the product?
Berenika Teter Berenika Teter, the SEO specialist for Klaus discusses the way she makes screen recordings to present real-world examples to her audience.
"When I worked at Ingrid (a delivery checkout application) I was able to make what's known as "checkout teardowns" with a screen recording tool. It was a great way to explain concrete examples to our users because I shared the videos on LinkedIn and then embedded them into our blog posts, if the situation was appropriate."
Berenika Teter, an SEO specialist for Klaus
Questions about screen recordings
- Can you crop a screen-recorded film?
Yes, you are able to modify and crop a screen recorded video. Based on the software you choose, you may transfer the screen-recording to your internet browser or edit it in an application for desktops.
- What application can I use to modify recordings of screen?
Then putting it all together
Screen recordings help develop content that inspires people to take action. Screen recordings can help you transform complex topics or dull written explanations into enjoyable and entertaining visual material.
From product teasers to videos for troubleshooting, screen recordings help put your audience first. Screen recordings are also a great way of maximizing your resources without relying on your designer or team of creatives. Keep these ideas in mind to help answer your audience's concerns, offer helpful sources, and build relationships with your prospects.