An Overview of Using Pinterest to Market Your Products

With a fantastic product on hands and a fantastic store, marketing is the only obstacle in the way of expanding sales. If you're looking to connect with new clients or encourage existing customers to buy again, Pinterest provides a great possibility for your business.

Pinterest provides a visually discovery engine for finding ideas like recipes, home and style motivation, and so on. Its goal is to provide all people the motivation to build the life they want to live.

With billions of Pins available on Pinterest You'll find endless ideas to spark inspiration. When you discover Pins that you like, pin the pins to boards so that you can ensure your ideas are organized and easily accessible. You can also make Pins to share your ideas to other users who are on Pinterest. Let's take a look at why Pinterest is an excellent marketing tool for eCommerce and ways to use it to your advantage.

Why use Shopping on Pinterest?

There are many ways to market your products via the web, from email to the internet, social media, paid advertisements, and more. So why make Pinterest a component of your plan?

More than 400 million active monthly users of Pinterest. Within the U.S. in particular, Pinterest reaches 37% of U.S. internet users per month. (1) Pinteresters (Pinterest users) have made more than 7 billion boards and saved over 300 billion pins every month. (2)

Most importantly, however, shopping is an essential pastime for Pinners.

The reality is that the shopping experience is different online with Pinterest. Pinterest offers that kind of browsing and discovery you're used to experiencing in your daily life.

Nine out of 10 people who use Pinterest weekly agree that it enhances their shopping experience. (3)

For people on Pinterest buying is an everyday thing.

And when they find an item they like They spend money and purchase more. People who shop on Pinterest invest two times more each month than those who use other platforms. (4) Weekly Pinners are seven times more likely declare that Pinterest was the most powerful platform for their buying journey, compared to social media platforms. (5)

How to market products with Pinterest?

1. Set up shop

Once you have uploaded your product catalog, your products can naturally appear on all the sites where people go to shop, including Shop from search, Shop from Pins, Shop your Board and more.

It is also possible to install the Pinterest tag that measures outcomes and lets you benefit from advertising strategies for greater control, effectiveness, and reach.

This extension are able to:

• Create a website claim:Ensure your brand name is displayed on each Pin visitors create using your site.
• Sync your catalog to Pinterest lets shoppers browse your products on Pinterest store.
• Add the"Save To Pinterest" link: Let customers create complete-featured pins with your items.
• Install The Pinterest tag: Track changes and events.

After you've uploaded your catalog, and then install the tag, you've now set up shop on Pinterest and can get access to the full range of solutions for shopping.

2. Advertise effectively

Making a small investment into the most popular Pins or even promoting an imminent occasion or new product could be an effective strategy to make views convert to sales. There are several advertising formats and solutions you can leverage, including:

• Advertisements for sales: Reach shoppers when they're most likely. Shopping ads include helpful details like pricing, product availability and product reviews. Shopping ads now appear in a wider variety of shopping areas through Pinterest (e.g. visual search).
• Collections ads: This immersive format uses slideshows and video-like content to assist shoppers in shopping similar items. These are great to build larger baskets as they can help shoppers locate more of the items they want to buy.
• Automatic solutions: Set it and forget it. Through Automatic Bidding, Pinterest will dynamically adjust your bids over time in order to achieve the best amount of conversions to your budget. With Campaign Budgets the setup process is easier than ever and you'll get greater results, faster.
• Retargeting dynamically: Find people who can't stop contemplating your products and require a push. Retargeting is according to what users are looking for on your site or by what's in their cart.

However, regardless of the choice you make, be sure to be sure to take time to think about your goals, budget, and the audience. Are you looking to increase visitors to your site increase email subscriptions, or even convert customers? How much do you want to spend every hour? Would you like to place your ads based on specific areas, genders or other particular interests? All of these factors play an important role in the effectiveness of your ad.

Looking for a bit of help? Pinterest provides an in-depth overview of making Pinterest ads.

3. Sign up to the Verified Merchant Program

Shoppers love shopping with brands they trust. People using Pinterest have a 50% more likely to be open to trying new brand names. (6) And when they find a brand they love, they're much more committed.

The Verified Merchant Program assists shoppers to discover and purchase from verified brands. It's free to join and makes your business be noticed.

Key benefits comprise:

• A unique badge for your profile, as well as on your product pins to show your business has been verified. The shoppers will be able to see your eyes as they decide which items to purchase, just the way they would at their local store.
• Enhanced product distribution across retail spaces and other experiences. Your products are now at the fingertips of shoppers who are looking for brands that have a new look.
• Exclusive features, such as information about your merchants, which can highlight your values as a brand and your community you serve. The value-based approach to shopping has never been more important to customers. Gen Z, for example will pay 60% more for an eco-friendly product. (7)
• The cost to join is free. To apply, your account has to:
• Follow the Pinterest Merchant Guidelines
• Do you have your catalog linked?
• Have you installed the Pinterest tag in place

4. Make it easy for others to distribute your information

It is also important to wish create a system that makes it simple to allow site users as well as customers to post the content on your site to their Pinterest accounts. Add the "Pin It" button to your website, and users can pin everything from products to infographics fashion inspirations, as well as recipes. This is a fantastic method to connect with new customers without having to spend a dime.

5. Grow your business with a no-cost ads consultation

If you're unfamiliar with Pinterest Ads, you might qualify for customized, personal campaign assistance. Get our best tips to grow your business with tailored innovative strategies, tips for campaigns and much more through clicking here.

Get the most out of Pinterest

With a little work and dedication, you can find success by using Pinterest. Focus on creating relevant, helpful content, designing attractive images and videos, and making sure you optimize your Pins to be relevant and search-engine friendly to ensure you're on the right track.

1. (ComScore, US, Aug 2021)
2. (Pinterest, Global analysis, Sept 2021) and browsed more than 5B (Pinterest Global analysis, April 2021)
3. Source: Reach3, US, The Retail and CPG Way to Purchase weekly Pinterest users who save Retail and CPG content in comparison to people who use other platforms like Facebook, July 2021.
4. Source: Dynata, US, 2021, shopping for fashion and beauty for daily Pinterest users and users on other platforms, in April 2021.
5. Source: Reach3, US, The Retail & CPG Way to Purchase daily Pinterest users who save Retail and CPG content, compared to users on other social networks, August 2021.
6. Source: Dynata for Pinterest, Research study on shoppers who regularly use Pinterest every week for shopping, makeup and fashion, in comparison with those who do not use Pinterest. US, April 2021
7. Source: Pinterest Internal US data, January -December 2020