A Parisian Classic: Now Online With the Aid of
In the 18th district of Paris lies the Marche Saint-Pierre. Famous for its rich history in French textiles, it is where important decisions are taken in the coming year's fashions furniture, upholstery, bedding and much more. It's where locals, tourists as well as professional travelers alike visit to check out new trends as well as the classics fashionable. There's a chance to see a picture of an acclaimed designer strolling on the streets as you mix with hobbyists looking for the ideal new style.
Since 1990, it is also where you can find the Tissus Lionel which was a business founded by Houri Lionel specializing in wholesale and semi-wholesale fabrics. Four shops - French to shop - within the St. Pierre market alone, Tissus Lionel is a firm presence within Parisian textiles.
In 2017, Tissus Lionel sought to grow their business in the world of textiles through bringing their retail services on the internet. Today, their growth is evident with partners like Disneyland Paris, Lido de Paris, and the prestigious Opera National de Paris.
Nearby is the historical St. Vincent de Paul cathedral, and just a few kilometers away from the Arc of Triomphe You'll also find one of their physical locations the first of their stores that specializes in textiles for hobbyists for art and entertainment.
Selling to Paris and beyond: Increasing sales with ecommerce
Tissus Lionel relied on their impeccable word-of-mouth image and sales in person for over 20 years. In 2012, they launched an HTML-based website that was simple. By 2016, patrons could review an online catalog and call for orders via the telephone.
Their aim was to be the top supplier of quality fabric on the internet at an affordable price. The year 2017 was the first time they worked with an agency to create a full-scale ecommerce solution, and was launched with over the 900 fabric selections.
Soon after the two companies teamed up with renowned designer Julien Gerardin to build something that could keep up with the ever-advancing ecommerce world and scale to accommodate Tissus Lionel's expansion as well as its vision for the future.
The outcome was TissusLionel.com which is a responsive ecommerce site capable of meeting the requirements of individual as well as professional customers.
Through this website and their stores, you'll find wholesale fabric ranging from cotton and jersey to felt leather, waterproof choices as well as more that cover the entire spectrum of prices and styles.
Overall, Tissus Lionel now lists more than 4500 SKUs available on their site.
Selecting an eCommerce platform
Tissus Lionel spent a lot of effort and thought into selecting the best e-commerce platform. The team analyzed a variety of different Content Management Systems (CMSs) before arriving at an informed choice.
The platform has a worldwide reputation. the platform was required to help the current operations and give space to expand. With the presence of thousands of SKUs and products, the website needed to be built upon a solid foundation that would provide the groundwork for the developers.
Utilizing the appropriate instruments
The extensions are an important feature to, Tissus Lionel uses several on their website. In order to pay for transactions, they make use of Viva Wallet - a popular payment system used by European merchants - and PayPal.
They also utilize Cubyn to handle logistics management. However, an API integration special to Cubyn is needed.
Viva Wallet
Viva Wallet solves these issues and is the reason why retailers appreciate it as a valuable.
Tissus Lionel came across Viva Wallet through the recommendation from a nearby merchant, an indication of the value and effectiveness of the system. Tissus Lionel has now listed it as one of their most valuable instruments.
Outside of the personal recommendation, Tissus Lionel chose to join Viva Wallet because of the many payment methods available as well as the possibility of linking the online payment system to physical stores.
When they shop at their stores, they appreciate the modern payments terminals. On their site, Tissus Lionel is thrilled that they are able to take payment directly from their order page.
"The Viva Wallet implementation was extremely fast," says Tissus Lionel Web Ecommerce Project Manager, Gerardin Julien. "Our conversion rate increased by over 2% and our conversion funnel decreased by 1 step."
Tissus Lionel states that they've never experienced a single issue in the time since the beginning of with Viva Wallet. Julien also noted that "the setup process is one of the easiest that we've encountered when compared with other payment options including Stripe, PayBox, and PayPal."
A site they're proud of
Tissus Lionel's requirements for quality is the key to their continued growth. It's no exception for their website. In the announcement article on their website, they walk visitors through the latest innovations that they're proudest of.
It includes one-click registration on users' existing Facebook as well as Google profiles as well as enhanced security measures track orders and features for wishlists, the ability to request samples, free local delivery as well as more.
Software such as Viva Wallet make financial management simpler for staff, while also providing an easy way for customers to make purchases. The result is operational efficiency and a higher efficiency in conversion.
A visit to Paris might not be within your reach however, with the Tissus Lionel ecommerce site - developed using WordPress it is possible to tap into one of the biggest textile firms in the world in the comfort of your own home.
Check out their website in action on TissusLionel.com.