9. Black Friday email templates that make a profit on the holiday |
For a profitable profit this holiday season, get the following 9 Black Friday and Cyber Monday email templates. The copy is primed and ready for you to customize.
You're gearing up for the holiday season (is it that time already?) and you're planning out the holiday promotions.
It's the time for sales.
First, let's cover the most important elements you should incorporate into your marketing email strategy, then dive into the Black Friday email templates.
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What makes a great Black Friday email?
For the sake of simplicity To make it easier for you, I'll be referring to Black Friday and Cyber Monday interchangeably, since our tips and templates apply to both. Of course, modify our strategies based on the particular holiday you're sending out your email.
Now that we've got that to be over now let's discuss Black Friday email. The content of your Black Friday emails won't see the light of day if you lack a compelling subject headline.
It's challenging enough to get the people who read your emails at the end of a normal day.
After all, 47% of email recipients check their mail based on the subject line all by itself.
The battle for attention is a lot more intense when it comes to Black Friday and Cyber Monday as 116.5 millions emails and the equivalent of 106 million emails are sent in the respective days.
Use, for instance, the concept of scarcity or urgency in your subject line to entice people to open their email as in On 's "Last Chance: Sprint for Gifts" subject line:
Another strategy is to entice your audience with a gift similar to Mod" 's "A small present to help get you ready to be Mod"" Subject line.
Additionally, similar to what Mod" and Mod" do, you can include an emoji in your subject line in order to improve your open rates.
If you're convinced that emoji seem like a waste of time to incorporate into emails for Black Friday email subject lines take a look at this statistic:
Companies that include emoji in subjects have as much as 56% more open rate as compared to those who do not.
So, why not embrace the joy of Christmas and play on a holiday emoji to make you smile?
Either way, once you've got your subscribers to open your email and open it, the fight has been won. Truly.
The second key element to make your Black Friday email campaign a success is an explicit call-to-action (CTA).
It is important to be clear on the steps your subscribers to email do next. Simple "shop right now" CTA that stands out from the rest of your emails should be enough for email for the holidays.
You can check out any number of Black Friday and Cyber Monday emails. CTA does not differ much all over the world.
Plae is an example. It makes use of a clear green "SHOP NOW" CTA at the bottom of its Black Friday email.
And Baggu includes a wide "SHOP now" CTA that extends across the entire width of their Black Friday email design.
If you want to try a different approach take a look at Rapha , which includes a pink "SHOP THE SALE" CTA that pops nicely against the black email background.
You get the gist. Make your CTA the most obvious you possibly can.
Finally the last thing you need to remember is that your Black Friday and Cyber Monday emails could also contain a GIF in order to add some extra Christmas-themed flair to your contents.
In all reality, 700 million people use GIFs daily, and Giphy provides a massive 10 billion GIFS every day. The fact that people love GIFs is an understatement.
The message doesn't need to be anything elaborate, also. This simple GIF in the middle of the Black Friday email that I received from BabyCenter in 2019 will draw attention to its CTA as well as spread Christmas cheer.
GIFs apart, the most important lesson is:
Make sure to include a captivating subject line, a strong and concise CTA as well as (optional) GIF in your Black Friday email campaign.
"Anticipation" Black Friday and Cyber Monday emails
There's nothing better than building excitement and anticipation for your product or service.
Another way of doing that is to generate excitement about your offerings in the email messages that promote the Black Friday and Cyber Monday specials.
In other words, you should send out emails well prior to your discount holiday days and consider starting your Black Friday sale in the days leading up to Black Friday.
Why? People don't necessarily want to be waiting for Black Friday.
Especially when it comes to shopping online, which is triggered via email-based campaigns.
Even on Thanksgiving, consumers purchase almost as many products online via email than they do on Black Friday. The open and click-through rates are generally greater before Black Friday weekend hits.
Type #1. The mysterious announcement email template
Hey [first name]
There's a new and exciting trend in the making, and it's headed your way.
I can't say much more than that.
Apart from that, I believe you'll be awestruck by this.
Also, keep your eyes on the horizon this week.
(And yes, it's better than your typical Black Friday deal.)
Just keeping you posted on the latest over here at [brand name[brand name]!
So excited,
[your name] Copy to clipboard
Type #2. All you require email template
Hey [first nameHey, [first name
Yes, it's that time of the year.
Do you like or dislike the Christmas season But, you'll get through this.
(We are all in need of this reminder especially in this time of year, am you?)
To simplify your life simpler, this isn't another push email to promote you to buy a Black Friday deal.
It's an email that reassures you we have everything you need to [solve problemsolve the issue.
In particular this time of year, I'd like to ensure the brand is helping the most.
By giving you everything you need to [solve issue.
Truly.
Here's what we've got for the readers of this article:
- If you're having trouble with [problem] If you're having trouble, we'll provide our product.
- If you're facing problems If you're having trouble, we'll provide the product.
- If you're having trouble with [problem], we offer you our product.
- If you're facing problems, we offer you the [product].
- If you're experiencing [problem] We can help you with the [product].
(Yes We're still offering a traditional Black Friday deal [timeframe] on all things, so keep your eyes peeled for the discounts details.)
And if you're still unsure about which option does not meet your needs then just reply to this email and we'll make it work.
We can do it, and because we want to.
We could all do with a little extra support at this point.
Here for you,
[your name] Copy to clipboard
Type #3. The product recommendation email template
Hey, [first nameHey, [first name
We thought it would be nice to ease the process for you as you shop (online) this holiday season.
As a fan of [product], we think that you'll enjoy:
- [product]
- [product]
- [product]
If you're seeking to resolve a the issue], these resources will help you with that.
We'll participate in with the Black Friday and Cyber Monday discount party by giving discounts on the products.
We'll forward it to you in the [timeframe].
So, be on the lookout for our best offer of this year!
Here to help,
[your name] Copy the clipboard to your computer
"Sense of urgent" Black Friday and Cyber Monday emails
There's a good chance you'll see plenty of them in your mailbox when Black Friday and Cyber Monday arrive, but there's a good reason for it.
It's not a problem.
Basically, the more limited your product is in their scope, the more appealing and at-tuned for your target audience.
If you want to get an unforgettable view of how backend psychology operates take a look at the well-known cookie jar experiment , where 200 people were asked to rank cookies. The cookies were arranged in one jar and two set in a second (of the same type however, obviously).
As you'd guess, the cookies in the two-cookie jar were evaluated 2x better than those in the 10-cookie jar.
So, how can you create a sense of scarcity and of urgency to your Christmas email campaign?
It could be a discount, timeframe, or inventory, our next series of Cyber Monday and Black Friday email templates are designed to conjure up the fear of not being missed the opportunity (FOMO).
A tip: Use these templates with countdown times and/or an inventory counters on your landing page and eCommerce product pages to create more motivation.
Type #4. It is a simple FOMO email template
Hey, [first name]
To assist you in avoiding FOMO In order to help you stay away from FOMO, I'll keep it straightforward.
These are the best deals of the year.
We'll be giving you a [discount] in 2020 as part of our Black Friday deal.
So, if you're looking to [solve problemresolve a issue, you'll need to avail this amazing discount offer for access to:
- [product category]
- [product category]
- [product category]
- [product category]
If you're wondering when you should buy [product topic] is, that time is currently until [date].
Let's get to solving the problem (at a major limited-time discount)!
[CTA]
Cheers,
[your name] Copy to clipboard
Type #5. A simple discount email template
Hey [first name],
The best Black Friday deal is here exclusively for those of you who are interested!
Between now and [dateWe'll give our customers a discount on our products.
Simply enter [discount couponwhen you check out to get the discount instantly.
If you (or anyone you have met) struggles with [problem] Now is the perfect moment to address the issue (at an amazing one-time price).
[CTA]
Happy Black Friday,
[your name] Copy to clipboard
Type #6. Last Chance Email Template
Hey [first name],
It's a good reminder that it's the last chance for you to benefit from our [discount].
We are closing our Black Friday sale ends on [datethe date.
If you're looking to [solve problem], you can do it for discount before the [datethe [date].
It's a discount that's valid until the sale closes on the date specified for
- [product category]
- [product category]
- [product category]
- [product category]
Don't be a victim of our largest discount for the entire year if trying to get that desired outcome.
[CTA]
Cheers,
[your name]
[script box end] Copy and paste to clipboard
7. Type. The template for email scarcity
Hey, [first name]
Just a quick heads up:
Only [a limited amount] [product] left at the discounted [Black Friday deal].
If you're one of those who struggle with [problem], don't miss this Black Friday deal that could be a real solution.
(And for a substantial discount, is there more appropriate than the present?)
So, if you're even contemplating of joining/purchasing (product), I'd jump onto it before the final product is sold.
[CTA]
Don't wait!
[your name] Copy to clipboard
"Follow-up incentives" Black Friday and Cyber Monday emails
The final batch of Cyber Monday as well as Black Friday emails is designed to seal the deal.
By reminding your subscribers once more to avail their Black Friday deals, and add another incentive prior to that Black Friday sale ends, this is another incentive to take action right now.
If you think you're overdoing it by sending extra reminders in your Black Friday email marketing campaign, think again.
When it comes to scoring a response, follow-up emails typically get a better response percentage than the first one.
In fact, one study found an 18% response rate on the first email, 13% to the fourth follow-up email, with a whopping 27% for the sixth follow-up email.
Furthermore, sending more follow-up emails is known to triple your reply rate .
If you're looking for an answer from your readers the most likely place is in the follow-up emails. So, don't pass up the chance to tack on some additional appealing messages for your Black Friday email marketing campaign.
Enter #8. The contest email template
Hey, [first name,
There's a great news announcement for our readers:
The first [number] people who purchase our [product] will enter the chance to win a [prize].
What fun!
Also, you are able to make use of our Black Friday discount [code] to get an extra [discount] off.
We decided to throw more cheer to the mix this year due to... well, it's been a 2020 kind of year.
[CTA]
Have a great time!
[your name] Copy to clipboard
Type #9. The loyal customer email template
Hey, first name [first name]
This email is simple in order to express our gratitude.
Thanks for who you are and for trusting me to help you solve your problem.
To show my gratitude for your support, I'd like to surprise you with an extra little something.
From [timeframe], please take advantage of an additional discount on [productsthat you purchase.
There are no conditions. Use access coupon code (discount code) during checkout to make a gift card redeemable.
A way to really say thank you for giving me the opportunity to succeed in my work to help [solve problem].
Always, if there's anything I can assist you in making your life better contact me.
[CTA]
Gratefully,
[your name] Copy and paste to clipboard
Maximize the sales of your business this Black Friday and Cyber Monday
In the wake of 93.2 million buyers who completed an online purchase on Black Friday last year, it's a shame not to join the Black Friday sale frenzy and increase awareness of your business's offerings with an effective holiday-themed email marketing campaign.
Especially this year, when the outbreak slowed down the in-person shopping experience.
In order to create a highly successful holiday email marketing campaign, make sure you follow the guidelines in our Black Friday email tips and templates:
Use a catchy subject line and a powerful CTA as well as an extra holiday vibe with a GIF to your Black Friday email designs.
Use the "anticipation" mail templates in order to create hype and excitement around your brand.
Utilize our "sense of urgency" email templates to create a sense of urgency for your products and nudge your customers to purchase immediately.
Utilize the "follow-up incentive" emails to remind your customers the date that you'll be able to announce when your Black Friday sale ends and reward loyal customers.
May you write the best Black Friday emails, and be able to enjoy an incredible Black Friday sale and beyond.
P.S. Do you have an email service provider for creating an email campaign for your Black Friday and Cyber Monday email campaigns? Take a look for a free trial.