9. Black Friday email templates designed to make money from the holiday season |
For a profitable profit this Christmas season, download these 9 Black Friday and Cyber Monday email templates. This template is ready and is waiting to be yours to make changes.
The season for giving is upon us (is this the perfect moment to begin?) and we are preparing for the Christmas promotions.
In the end when it comes to selling, the best time is now. sell.
We'll first go over the essential elements you should incorporate in the email marketing strategy you choose to use and then we'll look at the Black Friday email templates.
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What are the essential characteristics of a good Black Friday email?
To simplify things For simplicity For simplicity, I'll be using the terms Black Friday and Cyber Monday as interchangeably since our strategies and templates could be applied to both. You can, of course, modify the strategies we use to suit the particular holiday you're sending out.
That caveat being over now let's discuss Black Friday emails. The contents of your Black Friday emails won't see the daylight of day if they do not include a compelling subject message.
It's hard enough getting people to open your emails at the end of a regular day.
In fact, 47 percent of recipients are open to emails by reading the subject line on its own.
There's even more competition during Black Friday and Cyber Monday since 116.5 million emails and over the 106 million emails sent as well as received.
In this scenario it is possible to employ the idea of urgency or scarcity in the email's subject line to encourage users to open the email, for example: On "'s "Last Chance: Run for Gifts" Subject line
Another alternative is to delight your audience with a gift as in Mod" 's "A small gift to prepare you for Mod"" Subject line.
Additionally, similar to what On Mod" and Mod" does, you can add an emoji to the subject line of your email to increase your open rates.
If you're not convinced that emojis aren't a good idea to include on your Black Friday email subject lines Take a look at this:
Emojis in subject lines can provide as much up to 56% more open rate when compared with companies that do not.
Why not take on the spirit of joy and play around with an emoji to celebrate the holiday season that will delight you?
Whichever way you choose, if you have the readers who accept your emails the battle to get half of them is over. Truly.
The second key element to create a Black Friday email campaign a successful one is a clear call-to-action (CTA).
It is important to clearly define what your email subscriber should be following up on with. A simple "shop now" CTA that stands out from the rest of your emails will suffice for emails promoting the holiday season.
Check out some email from the Black Friday and Cyber Monday emails. CTA seems to not differ in any way.
Plae For instance, Plae makes use of a simple green "SHOP today" CTA at the bottom of its Black Friday email.
as well as Baggu includes a massive "SHOP Now" CTA that is a long way across Baggu's Black Friday email design.
To get a slightly different look check out Rapha because it features the red "SHOP The Sale" CTA that pops nicely against the dark background.
It's easy to understand. Make your CTA as clear as you can.
Another thing that you should keep in mind is that the content in the emails you send out on Black Friday and Cyber Monday emails might also contain a GIF for those who want to give a festive flair to your emails. messages.
After all, 700 million people utilize GIFs every day and Giphy services up a whopping 10 billion GIFS daily. It is no secret that people are awestruck by GIFs is a huge understatement.
It doesn't require a lot of work, neither does it need to be extravagant. A simple GIF in the top of Black Friday email that I received from BabyCenter during 2019 will draw focus to the CTA as well as bring joy and cheer during the Christmas season.
GIFs aside The most important point is:
Utilize a catchy subject line, a strong and succinct CTA, as well as (optional) GIF in your Black Friday email campaign.
"Anticipation" Black Friday and Cyber Monday emails
Nothing can be more satisfying than building anticipation and excitement about your business.
A way to achieve this is to create excitement about your products through emails leading up to your Black Friday and Cyber Monday promotions.
In other words that you must be sending out emails well prior to your discount holiday days and consider also launching your Black Friday sale in the weeks leading up to Black Friday.
Why? The majority of people aren't looking forward to waiting to Black Friday.
In particular, when it concerns internet shopping, which is facilitated through email marketing campaigns.
In fact, even on Thanksgiving, shoppers buy nearly as many items through the internet through email marketing campaigns as they do on Black Friday. The click-through rate and open rate tends to be greater prior to the time that Black Friday weekend hits.
Type #1. The mysterious template for announcements
Hey, [first nameHello [first name
There's a new and exciting trend that is in development that's heading towards you.
There's nothing I can provide other than that.
Additionally to that, I also know that you'll love it.
Also, keep an eye at the sky this week.
(And sure, it's more expensive than the typical Black Friday deal.)
We'll keep you up-to-date on the latest happenings at [brand name] brand name!
You're so happy, your name!is Copy on to clipboard
Type #2. All you require template for email
Hey [first nameHey [first name
It's that time of season yet.
Be it your opinion, or not, the Christmas season is a great occasion to be happy, but, you will be able to get through it.
(We are all in need of this reminder especially at this time of the year. Do you?)
So, to help make your life more easy, here's not another email pushing an Black Friday deal.
This email assures you that we are equipped to solve your issue.
In particular this year I'm attempting to ensure that the brand will aid you in any way.
By giving you everything you require to resolve your the issue.
Truly.
We've got something for our readers:
- If you're experiencing problems and you're struggling, we'll provide our product.
- If you're having trouble with the [problem] experiencing difficulties, we'll help you with our solution.
- If you're experiencing difficulties in tackling [issue] we'll aid you by using our software.
- If you're having trouble with [problem] We can help you with our product.
- If you're experiencing [problem] We can help you with the [product].
(Yes We're still offering a classic Black Friday deal [timeframe] on all things, so keep on your alert for details on discounts.)
If you're not sure about which option does not match your preferences, then click the reply button and we'll make it work.
It's possible, and we're doing it because we're willing to.
It would be nice to have some extra help right about now.
For you here,
* Copy your name on the clipboard on your computer.
Type #3. The product recommendation email template
Hey [first name],
Just thought we'd help make things easier for you when your shopping (online) for the Christmas season.
We're confident that you'll enjoy [product], we believe that you'll enjoy:
- [product]
- [product]
- [product]
If you're looking to resolve an issue This guide will help you to solve the problem.
We'll be participating in Cyber Monday and Black Friday. Black Friday and Cyber Monday discount party by giving discounts on all the items.
We'll pass it on to you within the timeframe.
Keep on the lookout for the best bargains this year!
Here to help,
[your name] Copy the clipboard onto your computer.
"Sense of urgent" Black Friday and Cyber Monday email messages
There's a good chance you'll get a few of these types of messages within your emails during the time Black Friday and Cyber Monday arrive, but there's a good motive to send them.
It works.
The more restricted your products are, the more appealing and timely to those who purchase your products.
For a look at the backend of this psychology take a look at the legend of the cookie jar study , where 200 people were asked to evaluate cookies. The study involved 10 cookies in one jar, and two were placed in another (of similar cookies, but, obviously).
You can guess that the cookies inside the two-cookie Jar scored 2x better than that of the jar with 10 cookies.
So, how can make a feeling of urgency and of scarcity into the holiday marketing emails you send out?
If it's a special discount, timeframe or stock, our following series of Cyber Monday and Black Friday email templates are intended to inspire an anxiety about not being missing out on the hunt (FOMO).
A tip: Combine these designs with a countdown timer and/or inventory counters on your page's landing pages, as well as eCommerce product pages to give you extra excitement.
Type #4. It is a simple FOMO email template
Hey [first name],
To assist you in avoiding FOMO So that keep away from FOMO It's going to be simple.
Here are our biggest deals of the year.
Within the timeframe during the period, we'll provide an offer as the 2020 Black Friday deal.
So, if you're looking to resolve problems or resolve a matter, you can benefit from this discount for access to:
- [product category]
- [product category]
- [product category]
- [product category]
If you're thinking about when the perfect moment to purchase the item is, the time is currently, and will continue until date of [timeframe].
Let's tackle this issue (at the price of a significant discount that is limited in time)!
[CTA]
Cheers,
[your name] Copy the clipboard onto your computer.
Type #5. A simple discount email template
Hey, [first name]
The best Black Friday deal is here only for you who are interested!
From today until the date when we'll provide you with a [discount] off the products that we provide.
Enter [discount coupon at the time of checkout to receive an instant discount.
If you (or any person you've ever had the pleasure of meeting) encounters difficulties dealing with the issue, now is the perfect time to resolve the issue (at the most affordable price once).
[CTA]
Thank you for your support. Black Friday!
[your name] Copy and paste to clipboard
Type #6. Last chance email template
Hey [first name],
We'll remind you of the fact that there's only one time period left for you to take advantage of our discounted.
Black Friday sale ends on Black Friday sale ends on [datethe date.
So, if you want to solve a issue, you can do it with an offer prior to [timeframetimeframe.
The discount will be in effect until [date] expires on the date [date].
- [product category]
- [product category]
- [product category]
- [product category]
Don't be a victim of our largest discount of the year, especially if you're seeking to achieve the desired outcome.
[CTA]
Cheers,
[your name]
[script box's end] Copy and paste into clipboard
7. The email template that is used to address the issue of scarcity
Hey, [first name]
Just a quick heads up:
Only [a limited amount] items remain on the Black Friday sale at a discount price [Black Friday offer].
If you're having trouble with this issueDon't miss the Black Friday deal that could offer a viable solution.
(And in the event of a large discount, what's better then now?)
Also, if you're thinking of joining or purchasing product I'd recommend jumping on it before the final [product] has been purchased.
[CTA]
Don't wait!
Copy [your name] and paste to clipboard
"Follow-up reward" Black Friday and Cyber Monday emails
Our final set emails to be sent out for Cyber Monday along with Black Friday emails is designed to close the deal.
When you remind your clients once more to make use of their Black Friday deals, and offering another incentive prior to that Black Friday sale ends, this is another reason to take action now.
If you're thinking you're doing overly much with the extra reminders you send out in the course of your Black Friday email marketing campaign Consider reconsidering your thinking.
If you're looking to get an answer to your question, follow-up emails generally have a higher response rate than your initial email.
In fact, one study showed an 18% response rate in the first email, 13% for the 5th follow-up email, with a whopping 27% for the sixth.
Additionally, sending a lot of email follow-ups is believed to more than double the speed of reply .
So, if you're hoping for an answer from your audience, then the best place to get it is via follow-up messages. Don't forget the opportunity to add two other appealing emails in the Black Friday email marketing campaign.
Please enter #8. The template email for contests
Hey, [first name,
This is an exciting announcement to pass along to all of you interested:
First [number] of customers that purchase our products are eligible to win a prize.
How fun is that?
Also, you are able to take advantage of Black Friday discount codes. Black Friday discount [code] to get an additional discount of 5percent off.
We opted to sprinkle more joy into the atmosphere this year, because... this has been a good year. it's been kind of a year.
[CTA]
Good luck!
Copy your name to clipboard
Type #9. The email template of the faithful customer
Hey [first name],
This is a simple email just to thank you.
Thanks for the person you are, and thank you for confiding in me to solve the issue.
To express my appreciation, I would like to present my readers an extra gift.
Within the timeframe, receive an additional discount for [products from the [products].
No strings. Make use of the discount coupon when you pay for your gift card to redeem it.
An opportunity to truly thank you for allowing me to succeed in my mission to assist you in solving your problem.
Always, if you have a suggestion I can help you make your life a little better, contact me.
[CTA]
Gratefully,
[your name] Copy the clipboard onto your computer.
Supercharge you sales during Black Friday and Cyber Monday
The amount from 93.2 million consumers who bought online on Black Friday last year, you shouldn't be able to not join in on this Black Friday sale frenzy and advertise your company's special offers by sending out a solid holiday email campaign.
Especially this year, when the pandemic dwindled the in-person shopping experience.
In order to create an effective promotional email for the holiday season, you must follow the guidelines that we provide in the following Black Friday email tips and templates:
Make sure you have a memorable subject line and a powerful CTA and add the holiday theme by incorporating an animated GIF within your Black Friday email designs.
Use our "anticipation" template for emails to generate hype and excitement for your business.
Make use of our "sense of urgency" email templates to create an urgency to your products and encourage buyers to purchase immediately.
Use any of the "follow-up incentives" messages to notify customers of when the Black Friday sale ends and incentivize loyal customers.
We wish you all the very best Black Friday emails, and have an epic Black Friday sale and beyond.
P.S. Do you know of an email service provider to the sending of emails for the Black Friday and Cyber Monday email campaigns? Take a look for the opportunity to test it out for free.
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