8 ways to create great customer testimonial videos, with examples to use immediately Blog

As most entrepreneurs and business owners will inform you, the best way to attract new clients or customers isn't via commercials and Facebook ads or even giveaways to promote your business: It's by referring people to you. But, getting recommendations from friends and colleagues can be a bit improbable and challenging to replicate consistently.

If done correctly When done properly, they'll give prospective clients the impression that they're getting a word-of-mouth referral from a friend they trust and, at least, a real human they can relate to.

Today, we're sharing tips for making really great testimonials for your clients and examples to assist you in starting. Ready to begin?

 Tips 1: Make use of real clients to tell real stories

One of the most important ways to make impactful testimonial videos is by using authentic customers and experiences. Not only are real clients going to appear more genuine (and distinct from professional actors who appear on late-night informationmercials on TV) Additionally, they're going to be able to share their experiences of their own experience with the product.

Check out the video above, in which interior designer Emily Henderson raves about using VELUX skylights. "Adding the skylights to my home, the room instantly became alive," Emily says enthusiastically. The feedback is lovely, warm and impressive It's followed up by a brand logo, which serves as an appeal for anyone in the market to get natural light (via skylight, of course).

 Tip 2: Highlight clear value propositions

When you've located camera-ready clients and picked the story you'd like to tell, it's important to tune to the reason and emphasize the value propositions within their experience.

Try to return on the perspective of word-of mouth. If a potential customer or client had the opportunity to speak directly to one of you clients, whether past or present, what would they ask? What do they need to learn?

In the customer testimonial above of the company that makes cookware Made In, Chef Stephanie Izard is quick to address these kinds of questions -- which includes the purpose she utilizes her wok to prepare and what she thinks are the benefits of paying to purchase a durable appliance. Included are photos of her preparing a delicious-looking meal, and this testimonial is peak compelling for aspiring home chefs.

 Tip 3: Make sure to keep the testimonials of customers interesting

In the end, though testimonial videos can be found in types and styles -and are produced to suit a wide range of budgets -- at the core of every excellent one is the quality of its viewing. You're sure to present information that will aid in sales, however your video will only be effective so much if people aren't able to watch it for more than a minute. (Or perhaps, if they stop watching just a few seconds in. )

The way testimonials are designed is that they typically start with a base static shot of a client or customer talking (aka the talking head). These shots can get boring rapidly, therefore having high-quality B-roll to cut to keeps your videos interesting. To get ideas, take a look at the creative use of images in the review of coworking business Mindspace below.

 Tips 4: Think mobile

If you're creating video-related content today is important to remember that 75% of the online content is watched via smartphones. So, you have to present information swiftly in order to capture the attention of viewers. Did you realize that the three examples are about one minute long? It's because they're on the move -- and you can as well. Not only will it make your message more simple and succinct It could also assist in attracting new customers, too.

 Tips 5: Go for conversational, not scripted

The purpose of testimonials for customers is to be a dialogue and sound like real people expressing their views -- not the PR pitch deck to promote your business. The best way to write a script for your customer testimonial should try to have as little scripted dialogue as feasible.

 Tip 6: Make your customer appear good

When you watch a testimonial video from a client It's actually the consumer the one who makes your company or brand shine. This is something special and merits the respect of the creator. So, you should always be a good neighbor to make your customers look good in return.

The most damaging thing you can perform in a testimonial is to publish video where the customer is stumbling across their words, displays uneasy body language or isn't happy about. In the end, including any incorrect information within your testimonial could thwart your dreams of a raving review.

So, you must be nice to your customers and they'll repay the favor.

 Tip 7: Visualize the person you want to be your customer.

The customer testimonial is an opportunity to talk to strangers while recognizing those who helped you get to where you are.

Think about the customer that you've always wanted to. Perhaps they're different than most of the people who interact with your service or buy your goods. Perhaps they represent an important corner of your market that you'd like to claim.

No matter who they are, a customer testimonial video is one of the best ways to reach more people, placing your potential buyer face-to-face with someone who can vouch for your goods or services.

 Tips 8 Distribute your content with care

If you've got a successful client testimonial, one problem is: how can you get it out there for more people to see it? A solid strategy to distribute content does not just mean that you post the testimonial on the company's blog.

When you click "upload" for your customers testimonial video, make a plan for all the channels your content will be available on. Here are a few examples of the channels you can use to send your testimonials to:

• Integrate your video testimonials of customers on your site, whether that's a dedicated product landing page, a reviews page that other users leave their glowing reviews, or fold into an "About Our" page and tell the tale of your business
• Make your video in different dimensions and lengths to be used on social media. You can use it as proof of your social media presence in Instagram Stories as well as include a clip in the future batch of Facebook ads
• Utilize your Instagram account to create "behind-the-scenes" content on your company Linkedin profile or in an Instagram post in your feed Instagram post
• Incorporate in your email marketing in your next customer nurture campaign
• Repurpose the quotes in your video testimonials of customers into written material that you can share across a wide content ecosystem such as via your blog, the form of case studies or an the ebook

Customer testimonial video examples to get you started

Take these examples of testimonial videos as your blank canvas. The templates for testimonials and reviews are just the tip of the iceberg when comes to making videos with Create. Simply click on a template to customize its look and feel, add in your own branding, logo or color scheme, and splice together your customer testimonial in moments.

Here are a few of our top templates you could use to create your next customer testimonial video.

For beauty brands

These simple-to-customize testimonials are great for skincare and makeup brands that want to stand out from the competition with clean and simple designs.

Leverage strong quotes from your customers either in written form or in the footage which you use to maximize impact.

Testimonial videos are a great chance for brands in the beauty industry to include product photos of your best-sellers, tips on how you can apply your product with stunning close-ups such as the one below (which makes for a stunning IG stories).

Exemplifying B2B examples of testimonies

For agencies and companies that span all sectors and sizes there has never been a better time to be important to show off the personality of your company and its culture. The templates showcase your company with a positive image and show how you can drive the results you want to see.

Use testimonials of customers videos as a powerful recruiting technique, giving potential recruits to imagine themselves at your company. Additionally, you can use these videos to start conversations with your community.

Service examples of testimonies

In the end, testimonial videos are a form of valuable social proof, particularly if you work in a people-centric or quality-centric business. What about quality? Doesn't that matter, no matter your profession or the product you're selling?

Consider, for instance, this landscaping template service.

The reviews and testimonials also serve as a valuable way to show the importance you place on your customers' lives and the people they interact with in particular for important moments as a wedding coordinator would.

No matter what kind of testimonial video suits your company's needs, the power of positive social proof is undeniable. If you're merely quoting your customers' text messages or sharing an interview with them the testimonial of a customer is an essential part of any company's video library of marketing.

 Note from the editor: This article was composed by Jourdan Aldredge in 2019. The piece was updated in 2021.