7 ways to earn money by working as a Yoga Instructor online Blog

Yoga instructors, there's never been a better time to earn money online.

According to predictions from Global Market Insights, the online fitness market will grow with a compound annual rate (CAGR) that is more than 30 percent until 2026.

This is a fancy way of saying the market is vast- and the opportunity for you to start your own successful yoga company is in the reach of digitally inclined instructors.

To help your studio earn more revenue, this article provides seven strategies to earn income as a yoga teacher online.

1. Create a virtual yoga studio

Moving your yoga studio online could boost the profits of your business.

If you don't have studios across the United States There's a high chance that you have a lot of students who could benefit from your classes that couldn't previously attend in person.

That's where the genius of an online yoga studio comes into. Through a virtual yoga studio, you can reach more people and make more money through the process.

• Live stream yoga sessions
• Place live and on-demand movies behind an invisible paywall
• Sales subscriptions, one-off purchases, and other purchases

If you don't have an engaged online audience it's time to become smart about the marketing of your new space. Yoga enthusiasts are very tightly knit individuals and the power of word-of-mouth will get you far. Begin by advertising through social media as well as being a guest teacher in your yoga studio to build the following.

2. Monetize your videos

This might not be a problem for hobbyists, but if you really would like to earn money by offering yoga online, it's not a good idea to let your income potential be in the hands algorithms.

How to make money with yoga with video monetization

 First step: Choose an appropriate platform.

Choose an OTT platform that allows you to stream live and on-demand video content that also allows you to offer subscriptions as well as one-off purchases. It is a bonus to choose a platform that provides 24-hour support, branded websites as well as app development.

 Step 2. Decide on a business model.

• Subscription video on demand (SVOD): With a subscription service similar to Netflix users pay a monthly fee to view and access your content.
• Transactional Video On Demand (TVOD): This method allows consumers to rent or purchase content on a pay-per-video or per-series basis.
• A-supported video On Demand (AVOD): Whether you choose to use programmatic advertisements or direct-sold ads, this method means putting advertisements within your videos.

 Step 3. Do not forget about the experience.

How can you create online yoga classes worth paying for? Bring your client's favorite instructors on board, figure out filming and audio logistical issues, and then create the most polished and accessible work that you can to draw in viewers.

3. Host live yoga classes

The addition of live yoga classes to your classes is one of the best methods to increase awareness and boost revenue.

Based on one study, live streaming earns 27 percent more minutes of time view than streaming content that is on-demand. Studio owners will be happy because it means that the best-produced on-demand yoga course might not be as effective in a live streaming format, even if it has a glitch or two.

• Attract potential clients: Free live classes are an excellent advertising tool. Non-subscribers who watch your live streams will be better positioned to convert into clients who pay.
• Create additional content The content on-demand typically requires significant editing, which restricts your output. Live classes mean it is possible to hire additional instructors, fill in content gaps and also spend less time editing videos.
• Let data inform future content by using video performance metrics it is possible to continuously improve both the on-demand and live experiences in ways that maximize engagement and attendance.

"With Live classes, we are able to reach consumers anywhere. There are already subscribers on five continents and they are growing every day. Another advantage from live classes is that students like to show at a specific time. This gives them a sense of responsibility and routine. The students are sharing their feedback in real time prior to and after classes. It's motivating and fun for people to know they're not working out on their own."   Felicia Alexander, Co-founder, BoxUnion

4. Create a yoga app

Creating a branded app will help your yoga classes become more easily accessible than a virtual class by itself. With a Netflix-style yoga app prospective clients as well as existing customers can access the videos and join classes on their own devices.

• manages all of the technology: Forget hiring or running a cost-intensive development team.
• Also includes payment methods: Leave mysterious algorithm to be left behind. Price your products and sell subscriptions.
• Manages customer service Support tickets for customers are inevitable. Reduce time and cost by outsourcing commonly asked queries.
• Supports all major devices: OTT includes development for all devices, including iOS, Android, Amazon Fire TV, Roku, Xbox, Apple TV, and Samsung Tizen.

If you select an OTT platform that tackles the front and back end development as well as support Studio owners can concentrate on what they do best: creating amazing yoga content.

5. Create an community

Yoga instructors who excel are adept at forming communities. But pulling it off on the internet usually requires the process of trial and error. Unless you've produced online fitness content before, you're likely to acquire a great deal (and increase your skills) when you get started.

The good news is, your journey to becoming an online community builder can become your customers' journey too.

The most important thing is that she utilized those learnings to improve student experience in response to their comments. Whether that meant improving her equipment, uploading online videos or developing weekly challenges, her viewers were involved to improve her material.

It alone made it easier to create the sense of community. However, the most significant factor was likely Korma's commitment to providing an environment that was safe where her clients could learn and practice dancing.

If your content meets every viewer where they are during the yoga routine, you can build an all-inclusive community that everyone will want to join.

6. Sell products

The selling of merchandise isn't only a way to make clients feel as if they are part of an exclusive group; it's also a viable method to earn income online, by creating an online yoga community.

This is much simpler for studios that already have branded merchandise, but there are still a few alternatives for those that aren't.

• Become an affiliate marketer: Endorse the products you already use to receive a fee for each item sold.
• Recycle studio equipment: Do you have empty mats and blocks gathering dust in an empty studio? Photograph the items you have and then offer them to your customers who are loyal to you.

Create product bundles Take inspiration from the folks at Y7 Studio Group items into bundles that customers can use to re-create the in-studio experience in their homes.

"It was important that we make the experience accessible online. In addition to working with the trainers they know and love We're also offering the Candle Y7, which is the signature scent that greets you when you walk into a studio. We put everything together to create the home kit and it's been selling very well."   Lauren Roxborough, CMO, Y7 Studio

7. Look outside the box

Truthfully, there isn't a magic bullet to making cash online. One of the best things a health professional could do is stay flexible, take lessons from their experiences, and embrace experiments.

Below are some instances of outside-the-box thinking that can assist you to earn money through yoga:

 Host classes that are yoga-related however they are not yoga-related.

Think about adding yoga-related video content for your class. This could include meditation sessions, stretching classes, core exercises, and even tarot readings.

 Create downloadable assets.

Make your yoga skills into an income stream by making and selling printable PDFs. It doesn't matter if it's checklists, workout plans, or journal guides These resources will allow you to make money with minimal upkeep.

 Amplify the power of your company's brand.

Yoga classes can be highly branded experiences. When creating video content look for ways to recreate the experience of a studio that is branded, for example, themed classes or teaching unique methods, make sure you are embracing classes that are uniquely your own.

"Music is at the heart of our brand and that's why people come to a studio. But when we started the online studio it was not our intention to even consider music licensing. I looked into different brands and fitness instructors however none of them offered music. The most effective solution we came across was having our instructors double as DJs. The teachers outline the sequence of the class, and create an Spotify playlist that aligns with the class and instruct users to turn on the music in the appropriate time."   Lauren Roxborough, CMO, Y7 Studio