7 Videos from the Top Brands for your Swipe File Inspiration

The best quality video content for your brand creates an emotional connection with your viewers. It allows them to view your brand's image in a new light -- inspirational, heartwarming, or deeply relatable. The focus isn't on sales rather on building brand recognition and interacting with their audience.

Our favorite creative branded videos

1. "Farewell to DVDs" by Netflix

This branding video reminds the viewer of what entertainment on subscription was initially like. Shot from the viewer's POV the video guides you through getting DVDs via snail mail, popping them into the DVD player, then packaging them to the return.

The underlying focus is Netflix's evolution, nostalgia takes center stage. The novelty of receiving a red envelope that was delivered to the mailbox was priceless to the subscribers.

Re-mailing and repetitive cutting of packages also hints at the amount of effort that people spend ... and also how easy they have it now.

Marketing Takeaways:

• bittersweet ends require storytelling and excellent craftsmanship to be memorable. As a subscriber delivers a DVD the final time, an upbeat beat takes over. "Thanks for watching" is displayed across the screen, thanking subscribers for staying faithful to Netflix throughout its journey.
• You can create an emotional bond with your target audience. The video accomplishes this by displaying scenes where families are enjoying TV and the excitement surrounding the arrival of new DVDs delivered to the mailbox.
  

2. "Made to Allow Meaningful Travel" by Rimowa

This video highlights the loneliness that comes with traveling for reasons of work. The video highlights snippets of information that are common to regular travelers: missed calls to the phone, notes from family members, and a lack of time for celebrations. The film ends on a happy note as the protagonist comes home to a warm and loving family -- and we finally get to see him smile.

The stark contrast of the white noise throughout the movie and the raucous laugh that comes at the end leave a lasting impression.

Takeaways for marketers:

• More relatable you can make your video the more appealing -- even if you're selling premium products. The disposable income of people may fluctuate, but the underlying emotions are the same. Take advantage of them.
• Let your viewers feel as if they are a part of your product and in the reverse. Rimowa's video delves into the life of a person and reveals in detail his struggles, achievements as well as joys. The emphasis on his life makes it easy viewers to put their own lives in the same position.
• Sound effects can be powerful, therefore use the sounds with care. For example, Rimowa makes use of honking cars to depict anxiety, quiet and lonely, and the sound of a child's laughter invoke desire.

3. "Escape From The Office" by Apple

The video's marketing message is about four fellow employees seeking to quit their jobs ... but actually taking the plunge. They start building their own company for packaging- from creating an idea vault to recruiting a marketing team to shipping numerous orders per day. The company is eventually contacted by their previous boss who wants to buy them out.

Takeaways for marketers:

• The tried-and-true storytelling frameworks are well for companies as well So don't be afraid to use conventional storytelling methods to create your next film. We all love an underdog and it's so satisfying to see these mistreated employees make a stand on their own and succeed.
• Have fun. Watching our quirky characters emerge from the garage parking lot in a tiny car to the sound of DJ Snake and Lil Jon is fun. Keeping things silly can be a great way of charming your audience.

4. "Forever" by the Farmer's Dog

The video, which was nominated for an Emmy Award, begins with a little girl going through life accompanied by her dog -- experiencing puberty and leaving home as well as pregnancy. When "Forever" from soul-singer Lee Fields plays, the viewer follows along with the lead character. The last shot showcases their family and "nothing matters more than your memories of being together" appears on the screen.

Although emotional stories about pets don't have a new look, The Farmer's Dog's narration is. The interplay between laughter, tears, and mischief reminds us of how the love and affection of a beloved pet enriches our lives.

Lessons for marketers to take away:

• Classics are considered classics due to a reason. They address concepts that have remained constant through time: companionship as well as love and desire. The video expertly brings all three of them together through the story of a pet's life and how it intersects with the story of the main character, showing the richness of their common journey.
• Infusing life's major events through tears and giggles creates a the most compelling storyline. It makes your viewers consider their own milestones and form an emotional connection to the protagonist.

5. "Breakdown" is a song by Audible

This laugh-out-loud video shows the driver suffer through a series of disasters, from dropping her keys in a swamp, to her vehicle being struck by lightning. She laughs through each misfortune. After the tow vehicle leaves the scene, she puts her hair in her ear and exposes earphones that are connected to Audible.

In just 30 seconds you go from being concerned about the woman's sanity to laughing with her.

Takeaways for marketers:

• If you can make your audience laugh with laughter, you've created your company unforgettable. Laughter triggers the release of neurotransmitters such as dopamine, which enhance memory retention.
• It doesn't necessarily require a big budget to convey the big concept. While Audible is a high-budget enterprise the video in particular, uses the bare minimum actor, set, and props.
• The length of the branded content is not important. Both 30-second videos and fully-blown films have the power to create lasting impressions.

6. "Google Cloud" created by Google

This video starts in a sad way with images showcasing how disasters (both natural and personal) cause uncertainty. Following images of pollution-laden oceans, forest fires, and a sick baby, it zooms out to the more hopeful message -- every day is also "unwritten." The film demonstrates technological advances, innovations in business as well as medicine, by making knowledge accessible for everyone.

Lessons for marketers to take away:

• Problem-agitate-solution is a well-known formula that also imbues hope. People feel seen when you introduce a relatable problem, and because of the psychological need for closure, they stay tuned for the solution.
• Making sure your message is aligned with the beliefs of your intended audience is at the nexus of brand-name material. In this example, Google equates the need for cloud storage to the accessibility of the knowledge.
• A good video marketing company can effortlessly blend the three.

7. "Snapper:"The Perfect Tree" by John Lewis

The video begins with a boy getting an Venus flytrap (or Snapper plant) that can be found in everything yet he loves the plant. In the end, the family gets dissatisfied with the massively large plant, and they replace the plant with a traditional Christmas tree. The family eventually realizes their emotional connection with the Snapper and end in spending the Christmas season in it.

The video is a creative twist on how people form close bonds with pet animals (usually puppy) and grow to love the animals completely.

Lessons for marketers to take away:

• Surprise your audience. People are exposed to lots of video content today, and an element of exaggeration or humour can make your content memorable -perhaps even legendary.
• Depict the imperfections within personal relationships, to make connections with your readers. For example, children's interest may be a hassle, yet it can result in the most surprising presents.

Make your brand unique with these videos

The internet will soon be flooded with copycat (and often emotionless) information generated by AI. If you're able to be able to touch someone's nerves, influence an action, or create a smile in someone else and smile, that's likely to mean more than ever.