7 Video Metrics to Know for 2021 and Beyond

The world is expected to watch three trillion online video minutes each month by the year 2021's close that's the equivalent of five years worth of video per month. This is roughly 1 million minutes of video every second. That's kind of a big deal. As marketers create videos, the most important video metrics to measure effectiveness were never more vital.

It extends beyond number of views and expands on the basis of how to comprehend the details of the viewer's journey. In this post I'll go over the most important videos metrics that you should study to improve your video performance.

What are video metrics?

Performance analytics are used to measure the performance of your video. that help you to both assess and quantify the effectiveness of your film. These metrics provide you with crucial information about the effectiveness of your film overall. The metrics typically include typical view duration and the percentage viewers who have actually watched the video. Detailed video metrics can change the way you previously measured the success of your video.

Crucial video metrics and analytics to determine effectiveness

Video is expected to comprise seventy percent of all mobile traffic by 2022. With this high percent, ensuring that your filtering strategy is successful beyond views is vital. It is important to have more data elements to be analyzed that drive your video strategy. In this article, we'll an examination of the most important metrics to analyze and expose how your viewers perceive your content.

1. View Count

It is the most common metric, and it just scratches the surface. It tells you the total quantity of the instances your video was watched. The views of your viewers determine the total impact of your film. If your objective is to create awareness and then reach an enormous audience, this measure will become the gold measure.

What can be misleading in view count is how views counted based on the channel(s) that you're using. In the case of one video channel a view may be counted as 3 seconds, while on another channel, a view is counted at 30 minutes. It is important to take this into consideration especially when you use multiple videos. Here are 3 tips to improve your viewing count:

1. Share your video on social media. Utilize a hashtag specifically for the video to distinguish the video as your brand. Choose to go organic or opt for sponsored social media ads.
2. Upload your video to emails. If you already have an email list, make your video available to create a formal campaign for marketing. You can also add CTAs to motivate your followers to share the video on their social networks.
3. Work with relevant influencers. Look for relevant partnership with influential influencers. Have them share your video in general posts or even stories in order to promote your brand's name to their followers.

2. Audience retention

Retention of the audience is the percentage of a video that is watched by viewers. In the beginning, if the quality of your video are weak with viewer drop offs, audience retention takes an adversity. For this to be put into numbers let's say you just released a video which is 8 minutes long. If viewers watch the video an average of four minutes, your audience retention for the video is 50percent.

For better retention, kick off your video by using a catchy hook to reel your audience into. Hooks that are effective grab your audience's attention immediately, and makes people want to watch more. Here are a few examples of different forms of hooks can work:

• Standard Teaser. You've seen this countless times with hooks like: "And later in this video, I'll demonstrate how you can lose 10lbs in just a week".
• Sneak Peak Get started. Begin your video by introducing a variety of major scenes that are coming at some moment later in the video without giving too much away. Think of how you watch the preview of a TV film or show.
• An informative and useful upfront value. This is a straightforward technique that is often used in tutorials "In the video, you'll discover how to make your own candles."

3. Impressions

video impressions are when an image appears in a user's browser, usually as an ad. Sometimes, they're not an action-based metric and are calculated by visitors simply seeing the video display.

If your goals are to make use of your video for an advertising campaign, you'll be paying attention to the impact metrics. There are a few basic methods you can analyze how these measures measure the success of campaigns using video:

• Check the frequency ads for pay-per-click videos appeared for search queries
• Find out how frequently ads for videos appear on social media
• Analyze metric data from the use of websites that are third party such as Pinterest and Google.

4. Click through rate (CTR)

The majority of us think of email marketing when we hear the term click-through rate (CTR). In the case of video content, CTR is the percentage of viewers that click on the call-to-action button included in the video's contents.

A video's CTR gives you a clear indication of how successful the video you have created is in encouraging viewers to take action. Your call to action should then be relevant to the content of topic, tone, look and feel. If the call to action is out of context, it's not going to be well received by the viewers. Here are a few suggestions on how to use CTRs within your video content:

• Create and position your CTA. Make it visually appealing so it pops out. It's possible to even put the CTA at different points in the video. After enough changes, go and see what is effective.
• Concentrate on engagement first. If your data show drops offs, before you see the CTA, other work needs to be carried out on content.
• Write compelling CTA copy. It should be relevant to the video's content. What you don't want to do is to confuse your audience.

5. Play rate

If you wish to get a specific proportion of the audience you want to hit play in your video, then play rates are the most important metric to consider. Play rates represent the percent of viewers who played the video and then began to watch your video.

This is an excellent gauge of how appropriate your video content is to the place where it's displayed, and how successful it is at enticing visitors to take a look. Marketo provides play rates using a simple formula:

 Play rate = % of those who have clicked and watched the video multiplied by the % of people who visited the page of landing.

6. Engagement Rate

The metrics of engagement are typically the most well-known and crucial to gauge. This is where you can get the juice of how impactful your content is. This rate includes the median view times and also the percent of your content that people actually watch. Here is another formula that determines the engagement rate:

• Engagement rate = total watch duration/number of videos played ( not including replays)

• Meet your audience's expectations. If an audience member is expected to be educated or watched a how-to video, however, instead they are being marketed to, odds are they'll stop.
• Eliminate the unnecessary clutter. Video content should be concise and straight to the point.
• Identify peak engagement points. If there are commonalities as the times that viewers skip or completely stop, identify the reasons for this and make changes. C

If your engagement level isn't high initially Do not get upset about the fact that it's not your fault. Keep in mind the purpose of your video over all other things to see it grow over time.

7. Average view duration and finish rate

Let's not forget the average duration of a view. The metric measures the total watch time of your video multiplied by the number of video plays, including replays. The metric measures the ability of your video to keep the attention of the viewers throughout the duration of the video. The metric is typically found in the form of a "watch time" report from the video software and comes with specific time stamps.

Key YouTube metrics to know

YouTube is the second most used search engine around the globe, second to Google. What YouTube's metrics for videoshine are when it comes to the insights of viewers, impressions and click-through rates. Here's insights on why these metrics are essential for the savvy youtuber.

• Youtube provides a comprehensive report on audience to know the demographic details of your viewership. Utilize this data as a starting point when creating and enhancing video content.
• A record of the impression is made each whenever someone is exposed to the thumbnail image of your video. Make sure your thumbnail image is attractive and appropriate to your video content.
• If you see a significant number of clicks that's an excellent indicator that your thumbnail as well as keywords are effective. It is a good idea to keep it in mind to examine the similarities between previous videos to see if they have anything in common. This will help you determine what is and isn't working.

The most important metrics to be aware of

• Advanced video analytics help you understand viewer behavior from any place and on what device they're using to stream.
• Dive deep into your statistics to find out the ways your videos are noticed.

Lead generation from video Set KPIs

• Play Rate Target Determine what the best play rate is for your video. If you're using more than 1 video solution remember that different platforms measure the plat rate differently.
• Conversion goal: This is the percent of people who view your content that turn into customers. This is sometimes difficult to measure, but when including a video on your landing page A/B-testing CTA's may improve click-through rates, so you'll have an idea of what works best. If your viewers are engaged with your content more, they are likely to have a higher likelihood of becoming customers.

The social media video metrics are important to know

Social media and video are inextricably linked. However, the metrics for video on social media go beyond comments and likes. Just like any other metric one must focus on what will work to build your brand. Always think about the goals you want to accomplish by putting your videos that you share on social media. Below are some of the key metrics on social media to be familiar with:

• Reach of the Audience:Reach measures how many people your advertisement was shown to. This alone will help you understand the potential size of your audience. Though a huge audience could be an advantage, reach really only becomes powerful when you can measure it against other metrics similar to yours.
• The number of followers you have:Keep a close eye on your audience when you release the video. Encourage your following to respond to, share and like your posts. Influence from social media can spread in a blaze of fire and sharing your contents will boost your ranking in the algorithm. It will result in an increase in your audience. If your audience isn't increasing every time you upload a new video, then a shift of content may be required.
• Engagement:This is an important one. It is a measure of the volume of engagement on social media in relation to your brand and video. Are users having discussions about the content you post? Do they share your content as well as re-tweeting or commenting? Be aware of your intentions using social media with regard to engagement. Find the right balance between creating interaction and sharing videos.

Wrapping around

There is a wealth of data at our fingertips. There's never been a better time to measure and understand the effect of videos. Although the variety and range of metrics may seem confusing, it is important to stay with what's relevant to you. You won't resort to every metric, but be willing to listen to what the data says.