5 Powerful Ways to Gather customer feedback on your Membership Site
You can't have any membership website with no customers, and it's impossible to create a membership site that is successful without happy customers!
We are aware of the value of tools like Google Analytics and how they can help you gain insight into your customers on your site, however there are times when it's helpful to receive direct answers from your members!
So, feedback from customers! Collecting this feedback and considering the feedback will not just help you to get to get to know your customers better but it will also help you improve your company!
Five great ways that you can use to gather feedback from customers that is not only effective but useful to your business online!
Live chat is a great feature to integrate in your websites or even on your company's social media profiles to enhance the customer experience further!
2. Social Media
Speaking of social media, another great way to get feedback about your membership website is to use your social media platforms!
Listening and monitoring on social platforms such as Facebook and Twitter is a great benefit for your business. When you monitor the social media channels, you can find out what people have to say about your business, when they talk about your business's membership as well as whether your clients are looking to connect and interact with your business via these channels.
With social media platforms, you get another form of Live Chat, where you can interact with current and prospective customers live this is a huge plus for your business!
Several tools can aid in the implementation of social listening and monitoring, including HootSuite, Social Mention, and more. But, if you're budget doesn't allow for these types of tools, there's nothing wrong with good, old-fashioned investigation! Make sure to look for the name of your site's membership on these popular social networks and see what users are saying about them!
3. Feedback Surveys and Forms
Another good idea for collecting feedback from your customers is to design custom surveys and forms for your membership site customers to fill out.
Surveys from customers are great since they can be included in your website pages and posts and posts without affecting your website's design. These surveys do not have to be lengthy (around three questions is the best) and can be made easier for your customers to fill out, also increasing the chances to get them to fill in the questionnaire.
By using the form using the forms, you can inquire about specific issues to your members and get specific answers to the questions you're seeking.
4. Utilize Incentives
Another excellent way to gather feedback is by offering your customers incentives in exchange for their thoughts and their opinions!
The majority of customers do not send feedback until they have a negative experience. However, it's always lovely to know about the positive events happening at your company! Therefore, offering incentives such as discount coupons for subscriptions, free items, or entry into a giveaway will encourage your clients to get involved and give you their opinions!
5. Monitor Analytics
While you're considering the best method for collecting feedback don't forget to look at your site's analysis! Analytic tools can help you determine which pages get the highest amount of traffic and attention, and which ones aren't as attractive to customers.
If you've built your membership website with WordPress or similar, you may make use of an WordPress plugin like MonsterInsights to track your website performance. You can also monitor your web traffic in Google Analytics.
Final Thoughts
Collecting feedback from members on your website for membership is a vital part of your company's success. We hope this article will help you to get on the right path to generating top quality feedback to help you improve the membership experience for your customers!
For more information on feedback and the best way to handle it, check out these posts:
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What are you doing to collect customer feedback? Discuss this in the comment section!