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5 Examples of Sales Funnels to Motivate You

Dec 1, 2022

Struggling to collect contacts from prospective customers so you can send them more marketing materials? Are you seeing potential clients leave your cart but don't know how to follow up? Are you finding your mailer too hard to manage, but you don't get return calls from customers?

It's not just you These are not uncommon challenges for artists who don't have a background in sales. These challenges could lead to huge potential losses in sales. What is the key to turning things around? Proper sales funnels.

The sales funnel represents every stage your customers go through on their customer journey from the moment they first become aware of your business to when they purchase your product or perform other actions they wish to take. Sales funnels that are effective can help your convert more leads to customers.

Colin Longworth is the Founder of WooNinja.io and is an expert in the creation of custom solutions and sales funnels. He's been an author for over 5 years and a Expert since 2019. In this blog post, he discusses five high-converting sales funnels that you are able to use to increase the number of businesses.

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What exactly are selling funnels?

A funnel is the path which you would like your customers to follow in order to attain a particular goal or outcome.

That outcome could be an order, subscription, download or simply that you're reducing friction. The goal is to get your customer from A to point B as quickly as possible and without any friction as possible. In the end, funnels can assist in increasing your profits and help grow your business faster.

The battle against marketing funnel myths

The word "sales funnel" creates anxiety and fear among many designers, but this doesn't need to be. Here are 5 common myths that Colin believes should be addressed prior to diving into the intricacies of funnels.

    Myth 1: Funnels can be expensive to make, operate, and maintain.  

This isn't the case at all. Funnels can be implemented for free or for under $50. Once they're in place, maintenance will take very minimal time as they function in a way that is automatic!

    Myth 2. Funnels require complex subscription software to work correctly.  

A costly or difficult-to-use software isn't required. It is possible to create great funnels using a simple software program that is available to you for free or for an affordable subscription.

    Myth 3. Without landing pages, or gaming my funnels won't work.  

There's no need to have highly sophisticated landing pages to allow your funnels to function. Many of Colin's most effective conversion emails have only a brief paragraph. Some of his best landing pages are just one button, and a few lines of paragraphs. So long as your content and timing of your communication is appropriate, your landing page is going to work!

    Myth #4: I need to employ someone to create my channels.  

If you can use Facebook or other software, it is possible to build your personal funnels. Colin will show you exactly how in this blog post.

    Myth 5: Funnels must have multiple steps and complex user flows to be successful.  

This is not the case. Complex flow can lead to greater complexity and can be very difficult to solve. An easier flow is perfectly for most needs of business.

After we've got the myths out of the way, let's begin by building funnels.

Colin will introduce 5 sales funnels that can be used and necessary for every company, yet remain on autopilot. Colin will show how you can incorporate them into your website.

The tools that Colin uses in the examples are MailChimp, Typeform, and Zapier. These platforms are available in the App Store.

5 examples of sales funnels

The first step in sending information to prospects is collecting their personal information. Once they have navigated to your site, they have expressed an enthusiasm for your product and it is your responsibility in order to convert them into a customer!

If you've visited the internet and saw the section that says "Welcome! Join now and receive 15% off your first purchase." That's a perfect example of the Footer opt-in. This funnel allows potential customers to join your email list quickly and it allows you to collect their contact information for future communications.

The implementation is straightforward and takes between 15 and 30 minutes. In the average, about 1-2% of site traffic will sign up to this. Once you have their contact you have a good chance you can nurture them to the point where they purchase your products.

 See this video for Colin apply this funnel step-by-step:  

 2. Contact us follow-up

Every site should have the Contact Us page to make it easy for customers to get in touch with the business. Your site's customers might come to you with questions about your courses or pricing. If they are unable to contact them and their queries are left unanswered, it's likely that they'll go away to find a different option. Don't miss out on revenue!

An Contact Us follow-up funnel will let you automatically keep in touch with students after they get in contact. Building this will only require 15-30 minutes, and according to Colin's observation, 25% of people who visit these funnels take further action, like purchasing his product!

The way this funnel functions is when the user goes to your website, and fills out the Contact Us form, then Zapier will detect this activity and add the user to MailChimp. With MailChimp you can set up an automation that will follow up with an email with their queries.

Another benefit of this funnel is reducing support time as well as the manual effort of having to keep in touch with every student. The most powerful part of the funnel is FAQ follow-up. Colin advises you to start the FAQs section on the very beginning when you begin developing your website. As a potential novice user. What would you need to know? What are your questions?

 Watch Colin use this funnel in this video:

 3. Lead Onboarding/Abandonment

It's commonplace for customers to register but never make a purchase. The reason they abandon their cart could result from a distraction, an urgent task taking them away from your site, or simply doubts about the commitment. What can you do to ensure they come back and purchase your course?

The best solution is to design an onboarding process for abandonment or lead. Participants who have signed up however, did not buy the course are encouraged to come back and complete the checkout procedure.

Like the funnel before one, an email is automatically sent to those who never completed the purchase. Colin recommends sending an easy reminder about the items left in their cart or offering a slight discount in order to boost the sales. It is the most effective funnel out of five that are discussed in this post.

Implementation takes around 1 to 2 hours and the time Colin employed it to run his own business it was able to achieve a 50% engagement rate, and 13% of those who are engaged make the sale.

Watch what Colin uses this funnel in the video below:

 4. Student onboarding

The sales funnel doesn't stop once your customers have purchased the products you sell, it is important to keep nurturing and maintain a positive connection with them to ensure the future purchase. One way to do this is to create an effortless onboarding experience.

A few students may be unfamiliar with the platform or to your courses and require some help throughout the process. If the process of onboarding is smooth, they're likely to stay to purchase additional courses, and share with friends about the courses. If they experience a bad start, students might abandon the course and will be reluctant to buy more.

The Student Onboarding funnel aims to make an onboarding experience that is easy and help your customers get started faster. Some common ways of supporting your students would be to create a welcome email for your course, and sequences of emails that includes critical details such as how to sign into your website and navigate your dashboard and also ask for a discussion.

The process of implementation is similar to the previous funnels and will take around 1 to 2 hours for the construction. Colin experienced up to 30% improvement on retention rates for students in the company he runs.

Colin is known for his ability to teach students in cohorts and drip plans. One of the easiest ways to make sure that your students are equipped with the tools they need for success is with a weekly email. Inform them of what they can expect in the week ahead and the best way to prepare. All of this is, naturally, able to be automated and this is exactly the purpose of this funnel.

A further benefit of the funnel is it will reduce the volume of refunds. Most refunds are from people who have logged into the system but do not know where to begin and are overwhelmed. You can easily help onboard the customers you are helping and cut down on amount of refunds.

 In this video, Colin will show you how you can build an HTML0-based Student Onboarding Funnel:

 5. Automated review request

Businesses online live and die by the ratings they are receiving. The more favorable and highly rated an educational program is, the more prospects consider it reliable. So you should encourage learning to leave reviews and possibly reward them for doing so.

How this funnel works is, when someone finishes the course and then receives the email with a course review form is automatically sent. Once the review is completed then follow-up with small rewards for their decision, for example, a credit towards their next purchase. In addition, depending on the rating provided by the users, you may be able to tag them as an advocate for your business.

The purpose of this tag is to add them to a list within your email platform. The particular customer group are highly active and among is the ideal group to advertise to, receive feedback from and test programmes with.

Implementation takes around 15 to 30 minutes. 10% of people on average will leave a review, from Colin's experience. It's also an opportunity that is not taken advantage of to market. After someone's taken a finance course, they might be interested in taking your accounting program. Another example is when they've taken your introduction course. They could be looking to enroll in your intermediate course following. Make sure you include a similar course that is similar to one the student left reviews on.

 Get step-by-step directions on how to construct this funnel in this instructional video:

Utilize TCommerce to streamline the selling process and to manage payment

Colin's five sales funnels could aid in achieving higher conversion. To ensure you are set up to be successful and manage your increased growth efficiently, TCommerce can support your payment needs.

Here are a few essential features of TCommerce:

  • Access robust, fully integrated marketing tools made specifically for course designers like you.
  • Pay and manage your payment transactions in the same central location with our integrated payment processor. Payments.
  • Simplify bookkeeping through easy access to your Payouts, Orders, and Transactions reports.

Do you need help getting set up? Learn more about our Help Centre article.