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41 best free marketing tools: Ways marketers can do better with less cost-effective solutions

Mar 16, 2023

Marketing tools that are effective help you save time and money and can make your work more efficient, but here's a important thing to remember: getting them isn't easy.

Examining tools to determine the way they'll work in your process is an incredibly heroic task. This requires effort, time as well as cold sales emails galore. And the result? You try a bucketload of free tools but rarely will you ever come across the top performers.

The good news is that we've come up with the following list of internet-based marketing tools that are free that will help you solve this nagging dilemma. Here, you'll find tried-and-true tools that I've either personally tried (and recommend) or genuine marketers use and swear by.

Be sure to bookmark this post so you can go back to it whenever you require some tools in a list, from AI-powered writing hacks to time-savers as well as projects management software.

Marketers, which are the productive and free tools in marketing you can't live without?
Disclosure: This is for a piece that I'm working on for a client.

-- Masooma | Content Writer (@inkandcopy) 6 March 2023

Then, jump to the category you want to:

Free CRM software

1. EngageBay

EngageBay is great for small and solo marketers for tracking and managing sales on one platform. It provides a simple-to-use drag-and-drop interface and filters to separate contacts.

2. Zoho CRM

Zoho CRM is part of the Zoho suite of products, giving you five hundred records free of charge and the ability to delete the records that are not being used in your lead which frees more space for the premium version.

 Option to pay once you are ready

Freshsales CRM. It provides artificial intelligence-driven capabilities to generate leads, qualifie leads, and make sales.

Video-makers

3. Create

You can edit the video that you create by adding titles and other components to it and use the aspect ratio feature to change the size of your video in a matter of seconds. Additionally, you can join your account to social media platforms like Facebook as well as Constant Contact to share the videos you make straight using Create.

4. IMovie

iMovie is still a standard to create videos, particularly for novices. The video maker that is free designed for Apple devices allows you to create simple videos in the field. Begin from scratch, or seek assistance using the software's Storyboards and templates.

 Paying option to think about at the time of its completion:

Create's premium package for advanced features like adding customized CTAs and end cards to your videos and monitoring their engagement statistics.

Social media tools

5. Buffer

The free Buffer program lets you control three social channels, letting you schedule and plan ten posts for each channel (such an efficiency saver! ).

6. Social Remarks

Social Mentions tracks your company's mentions and hashtags across social networks, revealing how often and in what tone your target audience is speaking about you or using your personal hashtag(s).

7. Hypefury

Hypefury is a scheduler for Twitter -- great for marketers doubling down on this platform. It is possible to schedule not just tweets but as well Twitter threads using this tool.

8. Sparktoro

Sparktoro is an instrument for analyzing the audience. The free tools it offers will give you an estimate on Twitter users' influence. It also helps you understand their followers, and show what other marketers are talking about and tweeting about through Twitter.

 Paying option to think about once you are ready

Hootsuite  Hootsuitefor organizing, planning, analyzing -- even reporting on your social content using one tool.

Tools for writing and editing Writing and editing tools

9. Hemingway Editor

Hemingway Editor enhances the readability of your written work score. It does this by emphasizes long sentences that are difficult to read as well as those that use passive voice.

10. Grammarly

Grammarly freemium catches typos and checks your grammar.

11. SpeechTexter

SpeechTexter allows you to speak into the tool so it can type out your message -- ideal to use on days that you're just not in the mood or aren't able to (God forbid) write.

12. ChatGPT

ChatGPT helps with the process of brainstorming ideas, getting initial drafts out, writing the meeting agendas, and so on.

 Option to pay when ready:

Writer for improving content readability, grammar, and repurposing with your own brand's voice and the editorial standards.

Collaboration and brainstorming

13. Miro

Make use of Miro's free program to design three mind mappings that you can edit as well as brainstorming boards (or choose from their collection of brainstorming templates).

14. Figma

Figma is a free tools for team collaboration that can be used to create prototypes and collaborating on designs.

 Option to pay when ready:

Twist to facilitate async-based team collaboration , which includes organized file sharing.

Tools to market content

15. Coschedule headline analyzer

Headline Analyzer evaluates your headlines for click and SEO, helping create engagement-driving headlines.

16. Blog Topic Generator

Put in five words that are related to your niche or theme for your blog along with the HubSpot Blog Topic Generator can give you a week's load of ideas to post about.

17. Content Idea Generator

Portent's Idea Generator is perfect for sparking ideas for content writing. Enter a keyword and the tool will give many fun ideas which you are able to play around with.

18. PrimoStats

PrimoStats provides you with original statistics to add to your content and avoid the hassle of the research rabbit hole. The free plan gives the user access to over 1,200 statistics.

19. Yoast

Yoast is a cost-free WordPress plugin which helps you improve your website's SEO by evaluating its use of keywords as well as its the readability.

 Option to pay once you are ready

GatherContent. It's a platform for content operations that lets you manage the entire process of marketing content -- create templates, briefs, style guides as well as a content workflow including an editorial calendar.

Freelancer management tools

20. Toggl Hire

Toggl Hire can help you evaluate the skills of freelancers prior to hiring them by creating assessment of their capabilities.

21. Google Meet

Utilize Google Meet to make free calls with freelancers to describe your brand's identity and content needs.

 Option to pay once you are ready

Content Harmony for creating instructions for freelancers.

Tools for invoicing

22. Zoho invoice

Zoho Invoice lets you create free invoices.

23. Deel

Deel is a secure payments platform that allows hiring and paying global teams in 90 nations (in the free plan).

 Paying option to think about when ready:

Deel premium to automate invoicing and pay contractors across 150+ countries, and many more.

Tools for design and graphics

24. Canva

Canva can be a super simple and easy tool to create blog and social media-related graphics in just a few minutes. Use the templates available to start or begin from scratch If you're skilled at designing.

25. Venngage

Venngage is yet another easy DIY design tool that lets you create five stunning free images, which include presentations, infographics, reports chart graphs, as well as printable.

 Paying option to think about at the time of its completion:

Visme. Use it to create animations, videos and access your visual content's performance analytics.

Tools for Productivity

26. Otter.ai

Otter's Basic, free plan transcribes 30-min long videos, webinars, as well as podcasts. You can perform it all by hand. The plan allows you to transcribe 300 minutes per month and upload up to three videos and audio files.

27. screen recorder

28. Pocket

Pocket lets you save any content (videos podcasts, videos, and blog entries) to be read at a later time. You can also tag the contents for easy reference as well as use the audio player to read the content written for you.

 Paying option to think about once you are ready

Evernote to keep track of notes and organizing notes, setting deadlines, and sharing them with your team.

Time-saving and free tools for saving time

29. Zapier

Zapier lets you connect multiple apps and automate steps between them with zaps. Free plans let users create up to 100 one-step zaps each month.

30. Waldo

Waldo The Waldo extension is the free Chrome extension that can speed your search. It provides a completely ad-free Google search experience by extracting content from high-ranking pieces for easy skimming, and offering filters to let you locate what you're searching to find quickly and efficiently.

31. WayBack Machine

WayBack Machine is an additional Chrome extension that works to provide you with archives of websites. It can be used to find examples to create content and examine how your competition and/or successful businesses have planned initiatives in the past.

 Paying option to think about when ready:

Zapier Premium for creating multi-step zaps.

Tools to manage projects

32. Trello

Trello is a remarkably simple-to-use software for project management, which gives you ten free Kanban boards to manage your projects using as many columns necessary.

33. Notion

Notion is an entirely customizable project management tool. You can utilize it to create Kanban tables, boards, documents, or anything else you'd like. It also comes with Notion AI that summarizes content and create tables using linked content, and more.

34. ClickUp

ClickUp is a different, intuitive, and flexible tool. You can use it to design documents, get different views of your pipeline for projects, and so much more. If getting started feels overwhelming take a look at one of their templates and you're ready.

 Option to pay at the time of its completion:

Asana. It's perfect for project, task and work management as well as a variety of integrations.

SEO tools for free

Google Trends will show the popularity of a particular keyword or phrase is across defined time brackets.

36. Keyword Rank Checker

The Keyword Rank Checker from Ahref can show you how a keyword you search for appears on search engine results pages.

37. Website Authority Checker

A different free tool from Ahrefs, Website Authority Checker show you a target website's authorities (DA).

38. AnswerThePublic

AnswerThePublic enlists all the questions people are asking related to the keyword.

39. Keyword Tool

The free Keyword Search Tool created by Ryan Robinson gives you keywords that you are searching for, showing you their search volume and ranking difficulty.

Semrush and Ahrefs for a full suite of keyword research tools including link building as well as Clearscope to optimize content to rank better.

Analytics tools

40. Google Analytics

Google Analytics is a no-cost instrument to monitor your site's traffic and engagement behavior (how how long people are spending time on your page, as an instance).

41. Hotjar

Hotjar's free plan provides you with unlimited heatmaps so you can see the way your users are using your site, the CTAs they're clickingon, as well as where they're getting stuck.

 Paying option to think about when ready:

Chartbeat to track analytics on engagement in real-time.

Additional resources for free

Here's hoping you've found useful software to try in this collection of no-cost marketing tools. If you're trying for more information about the video marketing industry, in particular, we've got tons of resources for you: