4 Reasons Your Small Business requires a Social Media presence
Most people are aware of the importance of social media marketing at this point. Still, it can be easy to believe that social media sites are only really beneficial to large corporations, that have large followings and keep posting regularly. If your time is limited to publish once every week, it may be a waste of time to keep your presence online.
Contents Toggle
- 1. You Can Increase Brand Recognition
- 2. Customers Expect to See Recent Activity
- 3. You'll Be Improving Your Return on Investment (ROI)
- 4. It's Easier to Develop a Loyal Readership
- How to Share Your Blog Posts on Social Media
- Conclusion
But the "all or all or nothing" strategy is actually a myth. Social media remains a great way to keep your customers informed and boost your business' image, regardless of what size or number of followers your followers may be. In fact, over 90% of small businesses utilize social media. The fact is but true that smaller businesses need to take a different approach when it comes to their posts than their bigger rivals.
In this post, we'll discuss the four primary reasons that make it essential for small-scale businesses to engage in social media. In the next article, we'll offer some tips you can get started. We'll get started!
1. The Brand's Recognition Can Be Increased
Social media can be a great method to gain more awareness of your brand. That's because you can use social media platforms to highlight your uniqueness as a brand. This is essential for small-scale companies that want to make a mark. You'll have to help the potential clients decide why they should pick rather than a large business like Amazon, which may be able to offer similar products and services for lower prices.
For example, the online clothing retailer Everlane uses Snapchat to provide instruction and show clients a peek behind the scenes of the manufacturing process:
You could create your own branding strategy by brainstorming what makes your company unique and knowing what your audience is interested in. It may not be only related to your products or services. As an example, some businesses emphasize that they contribute a certain percentage of their profits to charity as well as that they utilize only ethical means of production.
Also, it is important to think about your company's aesthetic. It's as easy as picking a design scheme and logo that is easy to be used on your website as well as across social media sites. This way, customers may start to recognize your company from a distance regardless of where they come across it.
2. Customers are expecting to see recent Activity
To 'win' at marketing, you must stay in the game. Particularly for small businesses. When potential clients check your Facebook page and discover no sign of cobwebs or dirt, they may think something's going on, or they may think your business has been shut down.
Ideally, you'll be posting at least once every week on each platform for you to keep your feeds current. Here are some suggestions on how to set up regular posts later on in this post.
3. The Return You'll Earn on Investment (ROI)
As a business as a business, your business will need marketing. If your customers don't know about your business, they'll very rarely purchase your items or services. But, placing a physical ad, such as an advertising billboard, could cost thousands in dollars.
In contrast, it costs very little to promote your business via social media. At less than 5 dollars, a Facebook advert can be used to get your message across to a large population. This can help you see immediately which strategies for advertising have an effect, and which are not:
Even if you don't directly sell anything from ads on Facebook (or similar ads on other platforms) but you're aiding in building brand recognition. The more you get your brand name out there and the more likely it is that its name is likely to stick with your target audience's minds when they're looking to make a purchase.
4. It's Easier to Develop a Loyal Readership
If you develop meaningful blog content, this can make it easy to keep fans coming back to your site. More page visitors and dwell times will result in improved Search Engine Optimization (SEO) and a rise in revenues from advertising, as well as more prospective customers you could contact.
Depending on the type of membership website you're operating, you can even make use of your blog to promote information that is hidden behind a paywall. For example, if you're running a Web Design course, you can post a few free samples as well as highlight the benefits of your paid course at the end of the post. After that, you could share that article all across social media.
How to Share Your Blog Articles on Social Media
Fortunately, it's been easier to generate automatically social media posts using your blog content. You can find plenty of applications that send out messages to your chosen social media platforms when you make the latest blog post.
Click on connect to your accounts on social media for setting up social sharing across the various platform you prefer:
When you click on an article on your blog, there should be a small box in the right-hand sidebar that is labeled Publicize. You can click edit to draft a custom message:
That's all there is to it! Once the article is posted, it will be automatically shared on the platforms you picked, along with your post's message. This lets you get many uses from the same article, as well as ensures that your social media profiles remain in good standing.
Conclusion
As a small business, it can be hard to gain attention and compete for your share of the market. This is why it's important to maintain an active presence through social media.
The four most important motives to use social media are:
- Greater brand recognition. Building brand awareness via social media is essential for you to set your company apart from competitors.
- Evidence that your business is present. Having an empty social media feed may look like a fake and put people off. People want to know you'll respond quickly on social media.
- A greater return on investment (ROI). Social media provides an advertising channel with relatively low barrier to entry, as well as an excellent ROI.
- An opportunity to create a long-term readership. You can share blogs on social networks and encourage visitors to check out your site. When you produce high-quality content, this can be an excellent way to build an following and generate the traffic.
Have you got any questions regarding how you can develop your small business's strategy for social media? Tell us in the comment section below!