30 Important Statisticians for Membership Sites in 2023, plus tips to boost Your Strategy

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                  We've searched the latest research to bring you up-to-date membership site statistics and insight into the booming membership trend.        

Contents                                       Toggle

•            Learning Management Systems (LMS) Stats
•            Association Membership Statistics
•            Subscription Model Statistics
•            Tips & Best Practices What Have We Learned?
•            In Summary

The rise of the creator landscape has opened doors for entrepreneurs to make money from their concepts. Thanks to tools such as Member, launching an online membership website is now more accessible than ever.

The complete set of statistics on your membership sites can give you the confidence you need to navigate the constantly changing landscape.

There's an array of membership sites out there. In this piece, we zoom in on three categories that define the industry:

• Educational Platforms (Learning Management Systems)
• Association Membership Models
• Subscription-Based Platforms

This information will not only aid your efforts in marketing but also offer a peek into trends to come in your niche.

Ready to get going? Let the numbers commence!

Learning Management Systems (LMS) Stats

An increasing number of companies have embraced learning management platforms (LMS) for the development of online platforms for learning or integrate educational elements into their membership websites. It's an effective strategy to boost the value of your business and increase the range of services it offers.

Now, let's delve into the LMS market.

• The report on market research for 2023 published by Fortune Business Insights revealed that last year the global LMS market size was worth $16.19billion. In the coming year, it's predicted to increase to $18.26 billion..
         
  
• By 2030, that number could reach a massive $47.47 billion.        
         
  
• The fastest growing market for the year is Europe and the biggest marketplace is North Americaaccording to a report from Straits Research.
         
  
• The growth is due to an increase in connectivity to the internet as well as the greater adoption of smartphone technologies in schools of higher education and the rising preference of customers for LMSs.
         
  
• More than 40%of Fortune 500 companies use the e-learning platform or LMS to take on and train employees according to the eLearning industry.        
         
  
• LMS students use these devices for accessing their online courses: desktop (89%), laptop (76%), tablet (25 percent), and smartphones (19 percentage). This suggests a necessity for LMSs to be responsive in order to cater to the diverse needs of students.
         
  
• The most requested LMS capabilities between 2022 and 2023 included certification and compliance management (53 percent), content authoring (15%)) and course libraries (15 percent). (Capterra)
         
  
• The typical LMS software budget is between $15 and $40 per user.
         
  

Statistics on Association Membership

Associations typically represent smaller entities dedicated to a specific profession, trade, or charitable cause. They typically collaborate with members, trade associations or even a combination of the two.

The primary purpose of the associations is to encourage sharing of knowledge, to promote the top practices, increase member networks, and champion the interests of members.

As opposed to traditional businesses, association membership organizations cater to an exclusive audience that has specific needs.

The ethos of each association can be influenced by its industry or cause. Let's look at some valuable insights to enhance the effectiveness of marketing for associations as well as increase recruiting.

• The top reasons people join organizations are network opportunities (64 percent) and continuing learning (39%) and learning the latest practices for their work (33%).
         
  
• 49 percent of associations have reported increased membership by 2023, up by 38% from 2022 and 26% in 2021, which indicates a rapid increase in membership uptake over the last three years.
         
  
• In 2023, used the following channels to recruit new members: email (85%), organic social media (67%) and association-sponsored events (66%).        
         
  
• The top reasons associations believe prospects are not signing as members include perception of value as low (60 percent), lack of brand awareness (39 percentage), lack of financial assistance from employers (29 percentage).
         
  
• 34% of associations encourage users to become part of their online community as a way of engaging existing members.
         
  
• 48 percent of associations give members the option of a three-month grace period to access benefits once the expiration date of their membership.
         
  
• Engagement is by far the most common challenge for organizations, and associations, with 51% of associations connecting a lack of engagement as the reason members didn't renew.
         
  
• Innovation is essential for members' retention and acquisition. However, only 25% of associations reported as very or extremely innovative. (Marketing General)        
         
  
• 13 Percent of associations that added, altered, or canceled events observed increased engagement from members, indicating that it's important to alter your approach. (GrowthZone)
         
  
• 60% of HTML0 offer their customers automatic annual payments, 14% offer automated monthly installments, however only 26% of them offer each option in 2023.
         
  
• Just 38% have a process in place to reengage churned members.        
         
  

Subscription Model Statistics

Services and businesses that are subscription-based are popping up everywhere and with good reasons. Aren't we all enthralled by predictable cash flow and customer loyalty?

In addition, customers are fast to catch on to the convenience of subscriptions instead of owning the property. This is why this concept is catching on big time.

Let's look at some of the most important statistics defining the subscription economy. These figures will help you understand why people are all on the train of subscriptions and how it's likely to be the dominant market in the coming time.

• An early report put the market for digital subscriptions at $650 billion.
         
  
• By 2025, it's expected to increase by $1.5 trillion in accordance with the most recent estimations. (Lineup)
         
  
• A total of 205 million Americans report using some kind of subscription service which is a 23,0 million increase since 2020.
         
  
• At the end of the year, 3 quarters (75 75 percent) of direct-to-consumer companies will offer subscriptions. (RetailDive)
         
  
• The average growth of companies that offer subscriptions ranges from 30% and 50% each year. (The Paypers)
         
  
• According to a survey by Global Banking and Finance, 70% of senior business leaders across key sectors such as finance and retail think subscription models are key for growth..
         
  
• 53 The majority of finance chiefs interviewed by CFO stated that 40 percent of their company's income is derived from an online subscription service or product.
         
  
• More than three quarters of businesses claim their subscription services helps retain customers and helps build trust..
         
  
• The global acceptance in the world of subscriptions is at approximately 16%, with a target to reach 30%. (Citi)
         
  
• By 2027, a projected 83 percent of U.S. households won't be able to subscribe to the traditional TV service. (Leichtman)
         
         

Tips & Best Practices What have we learned?

Alright, that wraps it up! I hope that you've learned some solid info on the benefits of joining by looking through the three kinds of membership.

There are also plenty of information to help switch up your strategy and take better choices and improve your membership website. Here are some of the best techniques we've found:

        1. LMS (Learning Management Systems) Best Practices

• Maintain Content Control: Ensure your LMS gives you full control over your content. Being able to make immediate updates, additions or adjustments is vital to adapt to the evolving demands of your target audience.
         
  
• Prioritize Responses The data show a diverse range of gadgets employed to take advantage of courses. Opt for LMS solutions that are responsive and provide a smooth user experience, whether they are using laptops, desktops, tablets, or smartphones.
         
  

        2. Best Practices for Association Membership:

• value-driven engagement: Given that networking is a major motive for people to join associations, consider hosting regular webinars, virtual meet-ups or forums that can help meet this need.
         
  
• Customized Marketing With a significant increase in the number of members during the last three years, you must understand your audience. Employ targeted marketing strategies that are based on the requirements and needs of your possible members.
         
  
• Re-Engagement Strategies: Since just 38% of members have a process to reengage churned members, develop strategies to reengage the members who gone. It could involve special incentives, feedback surveys or highlighting new benefits.
         
  

        3. Subscription Model Best Practices:

• Diversify Payment Options In light of the various preferences for payment frequencies Provide a range of choices, ranging that range from annual to monthly, to cater to different member needs.
         
  
• Stay ahead of the curve The digital subscription market projected to grow dramatically, be sure to keep an eye on emerging trends. This will help you adapt your offerings and stay competitive.
         
  
• Concentrate on Retention More than three-quarters of businesses saying subscriptions improve retention of customers, invest in strategies that improve loyalty. This can be done through exclusive content, discount offers for members or a regular loop of feedback.

When you implement these best methods, you'll be placed to realize the full potential of your membership site whether it's an LMS or an association membership or even a subscription-based system.

In Summary

It's obvious: the subscription world is booming and shows not slowing at all. Thinking of launching an online course, or adding some steady cash flow to your shop? The best time to do it is than today.

It's about providing a high-quality service that will make life simpler for your clients. Do that, and you'll start seeing your earnings increase each year.

Start with the proper tools that will make the process of setting up and running your membership site a breeze.

Have you found this blog helpful? Follow our blog on Twitter, Facebook, YouTube, and LinkedIn for additional tips and best practices to make the most of your WordPress membership site.

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