30 key Membership Site Statistics for 2023 + Tips to Supercharge Your Strategy

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                  We've searched the latest research to bring you up-to-date membership site statistics and insight into the booming subscription market.        

Contents                                       Toggle

•            Learning Management Systems (LMS) Stats
•            Association Membership Statistics
•            Subscription Model Statistics
•            Tips & Best Practices What Have We Learned?
•            In Summary

The growth of the creator environment has provided opportunities for entrepreneurs to make money from their original concepts. Through tools like Member, the idea of launching the first membership site has become more accessible than ever.

Having a comprehensive set of information about your site's membership can give you the confidence to navigate the evolving environment.

There's an array of membership-based sites available. In this piece we will focus our attention on three defining categories in this industry:

• Educational Platforms (Learning Management Systems)
• Association Membership Models
• Subscription-Based Platforms

This information will not only help you with your marketing, but also offer a peek into trends to come in the field you are in.

Are you ready to start? Now let the numbers begin!

Learning Management Systems (LMS) Stats

Many companies have embraced learning management software (LMS) to develop online platforms for learning or integrate education elements in their membership sites. It's a smart strategy to increase the value of your company and expand its offerings.

Now, let's delve into the LMS market.

• A report on the market in 2023 from Fortune Business Insights discovered that the worldwide LMS market was worth $16.19billion. The market is expected to rise to $18.26 billion.
         
  
• By 2030, that number could reach an astounding $47.47 billion.        
         
  
• The most rapidly growing market for the year is Europe however the largest markets can be found in North Americaaccording to a study by Straits Research.
         
  
• This growth can be attributed to an increase in connectivity to the internet as well as the greater acceptance of smartphone technology within educational institutions, and increasing preference of consumers for LMSs.
         
  
• Over 40%of Fortune 500 companies use the e-learning platform or LMS to take on and train employees according to eLearning Industry.        
         
  
• LMS users utilize the following devices to log into their online classes: desktop (89%), laptop (76%), tablet (25 percent), and smartphones (19 percentage). It is evident that it is essential that LMSs be adaptable to accommodate the different preferences of students.
         
  
• The most frequently requested LMS features between 2022 and 2023 were certification and compliance management (53 percent), content authoring (15%)) and course libraries (15%). (Capterra)
         
  
• The average LMS software budget is between $15-$40 per user.
         
  

Association Membership Statistics

Associations typically represent smaller entities that are dedicated to a particular industry, profession, or philanthropic goal. They typically collaborate with member organizations, trade collectives or blends of each.

The main purpose behind the associations is to encourage sharing of knowledge, to promote the best practices, expand member networks, and champion the interests of members.

Unlike mainstream businesses, association members are an exclusive audience that has specific demands.

The character of every association can be influenced by its sector or the cause it serves. Let's look at some valuable insights to enhance the marketing of associations and increase member recruitment.

• The most popular reasons for joining associations is network opportunities (64 percent) and continuing learning (39%) and understanding the the latest practices for their work (33 percent).
         
  
• 49% of associations reported an increase in membership in 2023, up by 38% from 2022, as well as 26% by 2021 which indicates a rapid increase of membership growth over the past 3 years.
         
  
• In 2023, used the following channels to recruit new members: email (85%), organic social media (67%) and association-sponsored events (66%).        
         
  
• The top reasons associations believe that prospects don't sign up for membership are: lack of perceived value (60 percentage), lack of branding awareness (39 percentage), lack of financial assistance from employers (29%).
         
  
• 34% of associations invite members to join their community to help in connecting with existing members.
         
  
• 48% of associations offer their members the option of a 2-3 month grace time in which they can access their benefits following their membership ends.
         
  
• Engagement is by far the most frequently encountered issue for associations which is 51% connecting a lack of engagement to the reason that members did not renew their membership.
         
  
• Innovation is essential when it comes to members' retention and acquisition. Yet, only 25% of companies were considered highly or exceptionally innovative. (Marketing General)        
         
  
• 13 Percent of associations which added, changed or cancelled their events reported increased engagement from members which suggests that you need to adjust your strategy. (GrowthZone)
         
  
• 60% provide their members monthly automatic payments 14% of them offer automatic monthly payments, but only 26% of them offer each option in 2023.
         
  
• Just 38 percent have a system in place to reengage churned members.        
         
  

Subscription Model Statistics

Services and businesses that are subscription-based are popping up everywhere with good reason. Aren't we all enthralled by predictable cash flow as well as customer loyalty?

And, not only that, customers are fast to catch on to the convenience of subscriptions instead of outright ownership. This is why this concept is catching on big time.

Let's delve into some pivotal data that define the market for subscriptions. These numbers will show you how everyone is getting onto the subscription train, and the reasons it's set to dominate over the coming times.

• The report released in the beginning of this year estimated the value of digital subscriptions as $650 billion.
         
  
• By 2025 it's expected to increase by $1.5 trillion according to the latest estimates. (Lineup)
         
  
• The number of HTML0 Americans report using some kind of subscription service, marking a increase of 23 million rise since the year 2020.
         
  
• By the end of this year, 3 quarters (75%) of direct-to-consumer brands will offer subscriptions. (RetailDive)
         
  
• The annual growth rate of subscription billing vendors is between 30 and 50% per year. (The Paypers)
         
  
• According to a survey of Global Banking and Finance, 70% of the top business leaders in key industries including retail and finance believe subscription models are key for growth..
         
  
• 53 The majority of finance chiefs surveyed by the CFO reported hat 40 percent of their revenues comes in via a subscription product or service.
         
  
• More than three quarters of businesses claim their subscription services increases customer retention and helps build loyalty.
         
  
• Worldwide use of the subscription economy is at approximately 16%. It is expected to increase by 30%. (Citi)
         
  
• Then, in 2027 it is expected that 83% of U.S. households won't ever subscribe to an old-fashioned television service. (Leichtman)
         
         

Tips and Best Practices: What's been learned?

Okay, let's wrap the story! I hope that you've learned an understanding of the benefits of joining through these three kinds of membership.

There are also plenty of insights to help you change your approach to make more informed decisions, and improve your membership website. Here are some of the best techniques we've found:

        1. LMS (Learning Management Systems) Best Practices:

• Maintain Content Control: Ensure your LMS gives you full control over your content. The ability to implement immediate updates, additions, or changes is crucial to adapt to the evolving requirements of your customers.
         
  
• Prioritize Responsiveness: The statistics demonstrate a variety of mobile devices utilized to connect to courses. Choose LMS solutions that are responsive, ensuring a seamless user experience, whether they are working on laptops, desktops or smartphones, tablets or even laptops.
         
  

        2. Association Membership Best Practices:

• Engaging Value As networking opportunities are the primary motive for people to join organizations, think about hosting regularly scheduled webinars, virtual meetings or forums that can help meet the need.
         
  
• customized marketing: With a sharp increase in the number of members in the last 3 years, it's essential to understand your audience. Use targeted marketing strategies that are based on the requirements and needs of your potential members.
         
  
• Re-Engagement Strategies As only 38% have the ability to reconnect churned members, develop strategies to reengage those who've left. This can be done through promotions, deals, surveys of feedback, or even highlighting the benefits of new products.
         
  

        3. Subscription Model Best Practices:

• Multiply Payment Options: Given the varied preference for frequency of payment, offer multiple subscription option for payment, between monthly and annually so that you can meet different preferences.
         
  
• Keep up with the latest trends with the online subscription market projected to grow dramatically, be sure to be aware of the latest trends. It will allow you to adapt your offerings and stay in the game.
         
  
• Attention to retention: With over three quarters of all businesses saying subscriptions help retain customers put money into strategies to improve loyalty. It could be via exclusive content, member-only discounts or a regular loop of feedback.

If you follow these top methods, you'll be positioned to maximize the potential of your membership site, whether that's an LMS, an association membership or a subscription-based platform.

In a Summary

It's evident that the market for subscriptions is expanding and showing not slowing at all. Do you think of starting an online class or bringing some steady cash flow to your shop? There's no better time than today.

It's about offering a quality service that makes life easier for your customers. Do that, and you'll be able to see profits increase every year.

It's a good idea to start by using the proper tools that will make setting up and managing your site's membership in a snap.

Did you find this post useful? Join the blog's updates through Twitter, Facebook, YouTube, and LinkedIn for more tips and best practices to make the most of your WordPress membership site.

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