2022 Holiday Online Shopping Trends The 2022 Holiday Online Shopping Trends: Reaching more parents

The holidays can be the most exciting time for online businesses, particularly those catering to parents and their kids. In order to make the most of the season you must know your audience and make things so easy for your customers.

Let's take a look at this year's trends for online shopping for parents, and explore how you can make use of this data to maximize holiday sales.

Parents are increasingly shopping online in 2022

The impact of inflation on holiday shopping across the board So it's not surprising the fact that 74% parents said they are affected by it in their buying decisions. What do these numbers suggest for the 2022 holiday season?

To begin it's true that parents spend less money on entertainment, 59% less on in-house entertainment, and 70% less on out-of-home entertainment.

But they're spending more in different categories, including

• Food, drinks and grocery items (58% more)
• Health-related products (57% more)
• Fitness (52 percent more)
• Jewelry (50% more)
• Electronics (48 percent more)

For holiday shopping 50% of parents reported that they'll pay similar amounts to what they've done in previous years and 32% are likely to save money while 17% are spending more. This is a rather mix of both. Most (42 percentage) are likely to split their spending among both in-person and online shopping.

Fifty percent of parents typically spend $250 to $999 on Christmas gifts, however 40% of them spend more than $1000. This is more than every other demographic that responded.

Parents' favorite store for the holidays

Okay, so those are many numbers. Which way can you implement this knowledge to your store online? Here are seven ways that you could benefit from the trend of online shopping this season of Christmas:

1. Focus on reviews, validation, and also social proof

Parents are becoming more and more selective when it comes to what they present to their kids, and they're spending less for entertainment as a whole. So your job is to convince them that your products should make it into their preferred gift lists.

A great way to do this is by showcasing reviews from satisfied customers all over the world it is possible to. Showcase testimonials on your listing of products and landing pages. Showcase magazines, websites and other publications which featured your items. You can add your Instagram feed to your footer. Include high-quality images of your products utilized by kids as well as parents.

If you want to collect reviews, consider the possibility of sending review request emails. review request via email following the time your product has been delivered to the customer. Utilizing Klaviyo it is possible to schedule the email to be sent out within a couple of days following the time when items arrive on buyers' doorsteps, giving children the opportunity to play with your toy or wear their clothes or even taste the food you served. It is also possible to automatically include an option to write an online review of the product that they bought which makes it easier parents and busy dads to leave reviews.

2. Educate your shoppers

Similar to this make sure you inform parents of the reasons the reasons why your products are ideal for their kids. Do they come from nature? Are they helping to develop an ability? Are they able to keep children cozy during winter? Can they help parents' lives?

Veer adds lots of extra information on their product pages that provide details regarding the safety and technology as well as warranties and the features of their cars. They also pack in video and images to help parents imagine what their wagons have to offer.

There are a variety of methods to accomplish this. Create blog posts that highlight all the ways your children can benefit by playing with your playthings. Distribute an eBook with details regarding the importance of using cup and plates that are not toxic. Answer common questions on an FAQ page.

Give the shoppers all the details they require to make an informed choice about your product.

3. You must be specific with your marketing efforts

The data isn't just helpful when it comes to making product choices It also helps guide marketing strategies so that it can be a positive influence on clients on a deeper degree. One of the best ways you can do this is to segment - groups of contacts that have certain characteristics with respect to.

Imagine that you're selling several educational toys. They can be labeled according to the age group the toys are appropriate for. You can then utilize data from your previous purchases to email parents with children that fall in that group. In the end, a person with a child of one year old doesn't want to be weeding through lists of video games bicycle accessories, dart boards. But parents of ten-year-olds would love the idea!

It's not only about the aging process, but also to. It is possible to segment your lists of emails based on current trends in online shopping or by attributes like clothing size, type of allergen locations, type of allergen, or amount of orders. The possibilities are limitless, and allow your clients to cut down on time, and address the specific requirements of each customer.

Check out this segmentation guide by Klaviyo for more ideas.

4. Simplify the buying process

The holiday season is particularly hectic for parents, who let's face it have enough on their plate! Family photos are to take, parties to attend, holiday plays to watch, gingerbread houses to construct, light shows to experience and food that needs to be baked The list could go on and on. So if you can help people buy gifts as easily as it can be, you'll be much more likely to gain their customers' business.

What exactly are you able to do this? Here are some ideas:

5. Let shoppers be able to find what they're looking for

If parents find it difficult to identify the dimensions, type of item or category that they want to buy, they'll look to a different store. Start by making your navigation simple and intuitive. Keep it to a couple of items in your main menu. Then, you can nest other pages underneath so visitors aren't overloaded with choices that do not apply to them.

If you're carrying more than a few products put them in categories using data from internet buying patterns. You can even include identical items within different categories in order to make it more efficient. As an example, you could sort books according to category, genre, or an age range.

You can also add filters to your online store to assist customers in narrowing their options. Magna-Tiles has filters for brand categories, price, product type color, interest, and brand.

Finally, add an option for searching to your menu's main page or in the footer in a place that is easily visible. You can use a tool such as Jetpack Search to provide relevant results, correct spelling mistakes, and even enable users to sort websites based on categories tags, dates and much more.

6. Make an omnichannel plan

Omnichannel strategies connect online and offline interactions so consumers can buy and communicate seamlessly on a variety of ways - from in-store to your website, through social media, etc. In addition, since the majority parents are planning to divide their shopping between physical stores and online, this is crucial than ever before.

There are many ways you can make the most of the omnichannel nature of e-commerce. These include:

• Support that is top-of-the-line across all of your channels.
• Unifying payments both online and off to ensure that each purchase is linked to a single user.
• Making it easy for shoppers to return products at any time, online or in stores.
• Utilizing a CRM system to collect all the information and history about each client.

7. Offer multiple purchase options

During the busy holiday season Make every effort meet your customers wherever they are. There are many different kinds of payment options. Many prefer paying with a credit card, while others might like to book their items through the web and then pay with cash at the time they pick the item up at your local store.

Start your Christmas marketing campaigns

If you're hoping to get in touch with parents this holiday season it is essential to know the latest online shopping trends as well as be aware of the needs of parents as closely as you can. and Klaviyo can help you.

It provides powerful tools that simplify payment, take advantage of a range of payment methods and makes finding the appropriate product simple.

Klaviyo manages marketing, assisting you create highly personalized emails, automate your marketing efforts and gain insight into your customers.