2022 Holiday Online Shop Trends in 2022: Reaching More Parents

The Christmas season is often the most exciting time for online stores, especially ones that cater to the parents as well as their children. In order to make the most of the holiday season, it's important to understand your customer base and to ensure that the experience is as simple as possible for the clients.

This article will look at trends of shopping online this year to help parents. Also, we'll look at methods you could use this information to increase the retail sales in the festive season.

The number of parents who shop online is increasing until 2022.

The impact of rising prices on Christmas buying across all categories So it's not surprising to learn that 74% parents said they're affected by inflation in their buying decisions. What do these numbers mean for the 2022 holiday season?

For starters, parents are spending less on entertainment. $59% less for home entertainment , and 70% less on entertainment outside of within the confines of the home.

However, they're investing more into diverse categories, such as

• Food, drinks as well as groceries (58 percentage more)
• Products for health (57 percentage more)
• Fitness (52 percentage points more)
• Jewellery (50 percent more)
• Electronics (48% more)

As it comes to Christmas shopping season, the majority parents reported spending similar amounts to what they did in the past however 32% of them are saving money, and 17% more. This is a combination of both. A majority (42 percent) will divide their money equally between in-person and online shopping.

Families typically shell out $250 to $999 on gifts for the holidays, however 40% spend over $1,000, which is higher than nearly every person who has responded.

What is the best way to become a parent's favorite Christmas gift shop

They're a number of figures. Which way can you use this data to enhance the performance of your store online? These are the seven ways you could benefit from online fashions in shopping this Christmas:

1. Focus on reviews, validation and social confirmation

Parents are becoming more and more cautious with regards to what they give to their children, and they are spending less money for entertainment generally. Therefore, your task is to convince them that your product is worthy of being included as a gift which they'll only get.

One way to accomplish this is to display positive feedback from customers across the world. There is an option to achieve this. Highlight the reviews on your listings of products as well as landing pages. Highlight websites, magazines and other publications which featured your product. You can add your Instagram feed into your footer, with high-quality images of your merchandise that are utilized by parents and children.

For reviews to be collected, think about sending a review request via email at the point the product was delivered to the buyer. By using Klaviyo lets you configure your email to send in a couple of days following when your purchase arrives on customers' doorsteps and allows your kids to play with their toys or wear their clothes or even taste the food that you prepared for them. Additionally, you can automatically include the link for customers to write reviews about specific items they purchased making it easy for parents with busy schedules to post reviews.

2. Be sure to educate your buyers

Like this, take the time to truly educate parents about what is the best product for their kids. Does it come from nature? Can they aid in the growth of particular abilities? Are they able to ensure that children are comfortable during the winter months? Can they ease the pressure on parents?

Veer offers a wealth of details on their website including details on the technology, safety as well as warranties and the features of their vehicles. The site also includes video and images so that parents can truly see what they are able to provide.

There are many ways to achieve this. Blog posts should highlight all the ways kids can benefit from your toys. Make an ebook available with details on the importance of non-toxic plates and cups. Answer common questions on an FAQ page.

Provide all the information shoppers need to make an informed decision about your products.

3. You must be specific in your marketing efforts

This isn't just useful in the selection of products, but it helps to guide marketing strategies in order that you can resonate with clients on a deeper level. One of the best ways you can do this is segmentation that is sorting contacts into groups based on particular traits which are common to.

Let's say that you sell several educational toys. It is possible to identify these toys in accordance with the age that they're suitable for. Utilize the data you've collected of your past purchases to email parents to children in this category. For instance, anyone with an infant who is one year old old doesn't wish to have to search through the many lists of games for video bikes, bicycles and dart boards. But parents of children who are 10 years old or older will appreciate it!

There's more to it than age, neither is it about age. Your mailing lists can be segmented lists based on current fashions in shopping online or perhaps by things like clothes dimensions, allergy type, dimensions of the purchase. The possibilities are endless to allow your clients to speed up their shopping while also addressing their personal demands.

Have a look at this segmentation guide by Klaviyo to explore more possibilities.

4. Reducing the difficulty of purchasing

The Christmas season can be very busy for parents who, we all know, are overwhelmed! Photos of the family are required, parties to attend, festive plays to attend, gingerbread homes to make and light shows to enjoy as well as food to be baked The list could go on and on. If you can help customers purchase presents with as little hassle as possible then you'll be in a better position to secure their business.

What are you able to do? Here are some suggestions:

5. Let shoppers be able to find what they are looking for

If parents are unable to identify the right dimensions, products, or even the category they'd like to purchase, they'll go to a different store. Create a navigation that is simple and simple. Keep it to a handful of options in your primary menu, then create secondary pages below so that users don't get overloaded with choices that don't apply to them.

If you have many products, put them in categories based on the research from the patterns of online shopping. It's possible to put similar items into several categories in order to make the process simpler. For example, you might sort books according to the category, the format, or even age timeframe.

You can also consider adding filters to your shop for your customers to narrow down the selection of options. Magna-Tiles has filters for the pricing of categories, types of product, interests, and colors.

Also, you can include the search bar on your menu's main menu or at the footer of your menu and place it in an area that's easily seen. Use a program such as Jetpack Search to provide relevant results, correct spelling mistakes, and even allow users to filter their search results based on categories, tags as well as dates.

6. Plan an omnichannel approach

Omnichannel approaches connect offline and online interactions, to allow customers to purchase and interact effortlessly across a range of platforms including in store and on your website on social media, and on. Because the vast majority of parents plan to split the cost of their purchase between both online and offline, this is crucial than ever before.

There are lots of different ways to make the most of the fact that e-commerce is omnichannel. They include:

• We provide top-quality support throughout each of your channels.
• Unifying payments both online as well as offline, to make sure that each purchase is linked to a single account.
• It is now easy for customers to return their purchases on-line or in-store.
• Utilizing CRM systems to collect the history and details of each customer.

7. Offer a variety of options to purchase

In the holiday rush Make all efforts to get clients where they're. There are many different kinds of payment options. Many prefer paying with credit cards, and others prefer to reserve their merchandise on the internet and then pay with cash when they pick it up in the store.

Start your Christmas marketing campaigns

If you want to reach parents this holiday season of giving, it's important to understand the latest online fashions in shopping and be able to meet the needs of parents as fully as you can. And Klaviyo can help you.

The website offers a variety of software to facilitate the process of checkout. They also accept a vast selection of payment options and makes finding the appropriate product simple.

Klaviyo handles marketing by helping you to send hyper-personalized emails, automate your marketing and gain insight into your customer.

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