13 Best AI Email Marketing Tools in 2024

HubSpot's 2024 State of Marketing report shows that email marketing was one of the channels that produced the highest return on investment (ROI) during the past year. The channel generated an average of $36 per every dollar spent. The advent of AI is, however, a sign that marketers need to adapt swiftly, especially when it comes to designing personalized experiences for their customers.

Many email marketing platforms are ahead of the curve by including AI capabilities into their products that include AI email authors, campaign builders as well as tools to optimize send time and many more. Marketers who utilized the personalization of content offered by AI email marketing software reported a 52% increase in conversions, with some companies seeing as high as 40% increase in email-driven sales.

That's why we've curated this collection of the top AI email marketing tools to help you create customized customer experiences, simplify your processes, and improve productivity.

Skip ahead:

•         Why should you use AI in email marketing?    
•         13 AI Email Marketing Tools
•         Reduce time and boost productivity with AI email marketing tools

The reason why you should use AI for email marketing?

Before we get to the email platform There are a few ways to make use of AI can improve the efficiency and efficacy of your marketing campaigns:

Automatic content creation and optimizing

It can also analyze emails' content, including text, images, and videos, and recommend strategies to improve their quality. As an example, AI can suggest some changes to improve the tone of the email, its readability, or even the persuasiveness of the email, which will not just save you time but also helps you create more appealing emails.

Optimization of Subject Lines

According to Phrasee's Email Subject Lines That Sell report, making use of AI to write subject lines can improve the open rate of emails by 5 to 10 percent. This is because as well as employing NLP to create Subject lines AI algorithms are also able to analyze and predict how different subject lines will perform based on criteria such as click-through rates, open rates, and conversion rates.

Personalization

In this case, AI can suggest products based on past purchases or browsing patterns, or even customize the format of an email to better appeal to individual preferences.

Segmentation

If you're targeting various types of people with your product/service, it only makes sense to segment your email subscribers, so you'll know what types of emails to send to each group.

This allows you to create more precise, targeted and successful campaigns.

Speeded up send times

Analytics predictive

Although many of the companies that offer email marketing have analytics tools that show you how well your emails are doing, platforms with AI capabilities are able to use predictive models to forecast consumer behavior such as probability of buying or upselling opportunity or the risk of churn.

You can use this information to proactively engage with customers through personalized emails tailored to influence their future behavior positively.

Automatic workflows Automated workflows

AI-driven email marketing platforms can automate tasks like sending out emails, testing A/B monitoring lists and reports. This saves time and streamlines the workflow, allowing you to concentrate on most complex and innovative aspects of email marketing.

Spam filter avoidance

Being a victim of the spam filter is among the biggest concerns that email marketers have. However, AI is able to come to the rescue by ensuring that your email content is designed to avoid spam filters. It can analyze email content to identify the elements likely to be a trigger for spam filters, such as the phrasing of your subject lines to an email's HTML code. This improves the chance that your messages will be delivered to the inbox of your recipient.

Cost efficiency

Automating processes and improving the strategies for email campaigns, AI reduces the need for human involvement, which results in decreasing the cost of labor. That means, even if your marketing campaigns for email are scaling, you don't need to employ more staff to achieve the return on investment (ROI) which AI could provide.

13 AI Email Marketing Tools

The Mailchimp

G2 rating: 4.3/5

Intuit Mailchimp known for its marketing via email, has created an AI assistant dubbed Intuit Assist It works with the various Intuit platform to "help to tackle the tasks of marketing that are manual" by creating personalized content at scale and turning information into useful insights.

Intuit Asisst is a great tool to help create the initial draft of your email content, provide personalized marketing suggestions on what you can improve and how to enhance strategies with a thorough analyses of data about customers. In particular, this AI assistant can welcome new contacts, win back lost customers, and recover abandoned carts by generating AI-generated automations that are only required to review and publish.

Intuit Assist permits you to use AI to develop custom designs that incorporate your branding colors as well as logos, fonts and images. It can also forecast the ideal timings and days for interaction, so your recipients receive the emails they want at optimum times. As you run your email campaigns, the AI assistant will help you evaluate different versions of content with A/B testing, which will show you which one your audience resonates with the most.

  The drawbacks of Intuit Assist  

• Even with AI reductions, there's the need to learn understanding how to best use Intuit Assist to its full capabilities.
• The effectiveness of Intuit Assist's recommendations as well as the creation of content relies on the high-quality and amount of information fed in the program. Insufficient data could lead to poorer results in marketing.
• Some of the AI capabilities, including Personalized Campaigns, are still in the beta stage. This might involve bugs or limitations in the functionality, which could impact their reliabililty.

  Pricing  

Mailchimp has a free forever plan. Plans for paid customers range between $6.50/month to $175/month, for 12 months.

ActiveCampaign

G2 rating: 4.5/5

ActiveCampaign is a robust marketing automation platform that leverages artificial intelligence in order to boost marketing strategies and operational efficiency.

In this case, ActiveCampaign has an AI-powered automation builder, which permits you to build complex email and SMS campaigns using basic, straightforward prompts. The only thing you'll need to do is create the user experience you want your customers to experience by beginning with an event trigger (or the desired step) and then adding the touches, and deciding the date you'd like for the message to take effect.

ActiveCampaign's built-in AI makes use of NLP and machine learning algorithms to create content in a short time, from topics to whole blocks of content, helping you overcome writer's block and save time. The tool also customizes the content based on your customer details, and if you'd like to conduct split tests, the software allows you to test different variations of your campaign to discover what resonates most with customers.

  The drawbacks of ActiveCampaign AI features  

• Although the AI streamlines many processes however setting up the first parameters and figuring out how to best use the AI features can be complex to new users.
• The risk is getting too dependent on automated processes, which might lead to potential disconnect from customers if they are not handled carefully.

  Pricing  

ActiveCampaign gives a 14-day trial for a free trial. The paid plans vary from $ 8/month to $145 per month, and is billed annually.

Brevo (formerly Sendinblue)

G2 rating: 4.5/5

Brevo integrated AI and machine learning capabilities to its CRM and email marketing suite, in an effort to improve productivity, increase innovation, enhance user experiences and increase the synergy of teams.

To achieve this the Brevo's AI assists in generating captivating email content. It does this by creating compelling subject lines as well as body text. This helps you reduce the time that you devote to creating content by offering initial drafts or suggestions that you can modify.

If you utilize conversations your customer service team has with customers to determine the kinds of campaigns you're running, you'll be pleased with Brevo's artificial intelligence, which can summarize entire conversations. It also provides you with necessary context for creating relevant campaigns, it also aids in the smooth handover of agents, and helps ensure the continuity of customer interactions.

The platform uses AI to analyze recipient behavior and to optimize the time of sending to boost the chances of your subscribers taking the time to read and engage with your information.

  A drawback to Brevo's AI  

Similar to any AI technique, the accuracy of the generation of content and summary is dependent on the core algorithms as well as the quality of the data you feed into the system.

  Pricing  

Brevo's marketing platform has a free forever plan which allows users to send out 300 emails per every day. The paid plans range from $9-$18/month. If you're an entity and want to talk Brevo's staff for customized pricing or to design the plan by yourself.

AWeber

G2 rating: 4.2/5

AWeber's AI email writer has become an essential component of its email marketing platform that is designed to help you overcome writer's block and improve your creative process. It is able to generate ideas for content and recommend topics for you to draft content based on simple prompts. This can range from email subject lines to body text, making it simpler for you to get started and increase the speed in your marketing campaigns.

As an example, you can tell the AWeber's AI email writer to give you three ideas for your newsletter regarding how to scale a dropshipping business. Then, you can determine your intended audience, and pick a topic, and AWeber can generate a rough version for you within a matter of seconds.

The AI tool has an inbuilt editor, which can correct grammar and spelling mistakes and improves the tone of your emails to reflect your brand and style. You can personalize the content of your email by addressing recipients by name and tailoring your messages based on the user's habits and preferences.

  Drawbacks of the AWeber's AI mail writer  

• As with other AI tools, the effectiveness of AWeber's AI email writer is largely contingent on the quality of the input provided.
• Though it's able to create content and ideas, this AI software may not match the unique creative insights that a writer can provide and could result in less effective information if you trust it too heavily.
• There's always a risk of a lack of accuracy, often referred to as AI hallucinations. In these cases, the program could produce incorrect or inaccurate data.

  Pricing  

AWeber offers a forever-free plan. The paid plans range from $12.50/month (from 1 to 500 subscribers) to $875/month (for 100k to 150k subscribers) and are billed every year (with 4 months free). There's an unlimited plan that costs $899/month, billed monthly.

HubSpot

G2 rating: 4.4/5

The HubSpot's AI mail writer tool is a powerful tool designed to enhance the efficiency and effectiveness of your email marketing campaigns.

This tool allows you to easily create and modify email content, including persuasive sales and marketing emails. It is possible to create hundreds of emails in minutes and design them by customizing an email marketing template of the template you prefer.

This tool assists you in creating messages that are on-brand for all segment of your customers It also lets you make use of commands to alter the message to meet your requirements, like altering the volume, tone or the style of emails.

If you're using HubSpot's CRM database platform will automatically track your campaign's information for you after you launch your campaign, to track opening rates, conversion rates, and other metrics.

  Drawbacks of HubSpot AI email writer  

It is fully part of the HubSpot platform, so the best way to get the most value is to use other HubSpot tools, a few of which are free, while others are paid.

  Pricing  

The HubSpot AI Email writer software is available for free However, other software it integrates with are paid. HubSpot's paid tools range between $90 and $3,600 per month (billed each year) dependent on the application you choose.

Jacquard (formerly Phrasee)

G2 rating: 4.4/5

Jacquard, formerly called Phrasee was an AI-powered custom enterprise messaging platform that leverages artificial intelligence and natural language generation (NLG) technology to improve marketing communication across all channels, including email, push notifications, and social media.

With Jacquard you are able to customize your messaging experience in a massive way. The tool, which has fifty styles that you can customize with features that draw inspiration from the most prestigious brands, will tap into your profile information for customers as well as your product catalog and create thousands of pre-generated message variants that are all tailored to your brand and user preferences.

In contrast to other large-language models (LLMs) Jacquard's exclusive performance engine has been trained using years of data from thousands of campaigns across several industries. The content that it generates is far more sophisticated than the content an ordinary LLM would produce and will be more likely to connect with various types of audiences. This lets you fine-tune the message you use to boost engagement rates across diverse customer categories.

  The drawbacks of Jacquard  

• Though you may utilize Jacquard to produce emails, it's not an email marketing tool. That means that you cannot use it to set up or execute drip email campaigns or automate your email marketing.
• Because Phrasee is an enterprise-specific messaging system, it's far more expensive than other software on this list. Smalland medium-sized enterprises are likely to find the tool not within their budget.

  Pricing  

Jacquard doesn't have a free service or trial. Jacquard's core platform is priced at $95K a year and the Personalized Campaigns plan starts at $190K a year. The Audience Optimisation plan can be priced according to the the audience.

Smartwriter.ai

G2 rating: 4.0/5

Smartwriter.ai can be described as an AI powered software designed to help B2B salespeople enhance their outreach via cold emails through the creation of thousands of customized emails in just minutes. According to the program that it's "40x quicker and six times less expensive than human ".

This tool's personalization capabilities are extensive. It is able to personalize email messages based on several factors, such as social media activity such as professional advice, accomplishments such as job descriptions, how the company does, recent article or news mentions, corporate research, case studies, reviews on Google and Facebook along with other. It scans the web to locate your customer's personal information and sends personalized messages with proven conversion systems that convinces the recipient to do something.

Smartwriter.ai makes it easy to create email subject lines, body content, and even follow-up messages which makes the process of outreach more effective and potentially increasing your rate of conversion.

  Negatives of Smartwriter.ai  

• As with Jacquard Smartwriter.ai is a simple email generator tool to assist you in identifying potential customers. It's not a dedicated marketing tool for email, however it will aid you in your cold email outreach process.
• It's possible that customized emails could come across as intrusive If the procedure isn't carefully controlled.

  Pricing  

Smartwriter.ai gives a seven-day no-cost trial. Plans for paid users vary from $49 per month to $299 per month and are billed each year (saving 20 percent).

Omnisend

G2 rating: 4.6/5

Omnisend is an automation tool for marketing that utilizes AI to enhance the effectiveness of email marketing through it's AI creator of subject lines as well as its AI the text editor.

Omnisend's AI-powered Subject Line Generator can create up to five captivating email subject lines. All you need to do is input at least give keywords and a 30 to 50-character description of the message you're planning to send The tool will whip up some personalized, high-converting subject line suggestions. You can also specify whether you wish to incorporate emojis into the subject lines or to utilize a particular sound of speech (like humorous or funny). ).

The program also fixes grammar and spelling errors as well as offers suggestions for stylistic improvements for improving the effectiveness and value of your email messages.

  Drawbacks to Omnisend  

There's a risk of becoming too dependent on automation tools, which might reduce opportunities for creativity and original content creation that only human intelligence is able to provide.

  Pricing  

Omnisend provides a no-cost forever plan. The plans for paid users start at $$16/month (for 500-500 subscribers) to $1,914/month (for between 145,001 and 150,000 subscribers). There's custom pricing for businesses who have over 150,000 customers.

MailerLite

G2 rating: 4.7/5

MailerLite is an email automation platform which incorporates AI-powered tools including it's AI email generator as well as its AI writing assistant, which can speed up and improve the creation of email process.

The MailerLite's AI email generator makes it easier to create email creation by assisting with email writing, including subject lines. All you need is an overview of the desired content and the tool can produce professional, personalized emails that are infused with your branding design and voice, and designed to engage your subscribers.

Integrated into integrated into MailerLite drag-and-drop editor AI writer assistant assists in creating text for email campaigns in response to user-generated prompts. You can specific the tone (e.g. natural, catchy, professional, persuasive, etc.) and what type of information you require (e.g. the title, short paragraph and the type of content you require (e.g. detailed text, call-to action or call-to-action, etc.). If the first output doesn't seem the way you like it then you are able to alter the text until you've got the desired message.

  Drawback of the capabilities of MailerLite's AI  

Though these tools are able to create quick content, they can sometimes produce generic or repetitive content that does not have the distinct appeal or distinctive nuances custom-designed, handcrafted content that is specific to a brand could convey.

  Pricing  

MailerLite gives a 30 day free trial. They also offer a trial plan that can accommodate up to 1,000 subscribers. Plans for paid subscribers range from $9/month (for 500-500 subscribers) to $1,710/month (for up to 500k subscribers). There's a custom plan that is designed specifically for companies.

Constant Contact

  G2 rating: 4.0/5  

Constant Contact, a digital marketing and email platform which has made use of AI as well as machine-learning to enhance its marketing and digital tools and has a special focus on making it easier to create production of content and campaigns to small companies.

It also has an AI campaign builder that streamlines the process of creating campaigns that span multiple channels. All you have to do is identify the audience you want to reach, campaign tone, and ways to distribute it (email or social media SMS), and briefly describe your plan. The program then prepares it for you and suggests the most efficient strategies as well as the best time to communicate.

Constant Contact has an AI content generator that aids in writing messages for various platforms. The software generates content on your suggestions about the message that you later modify according to your requirements. It helps overcome writer's block and save time for content creation.

Additionally, there's the BrandKit tool, which you could make use of by simply entering your URL for your website. It then pulls your logo, brand colours, and images from your website, and then converts the images into customizable branded assets. The assets you can utilize when you want to create marketing messages.

If you're using email, Constant Contact has an AI-powered spam detector that filters out suspicious content and gives you an email delivery rate of 97%. percentage.

  Drawbacks of Constant Contact's artificial capabilities  

Unlike Jacquard and Jacquard, which produce hyper-personalized content, Constant contact's AI-generated content may require some editing to ensure that it is consistent with your branding and is in line with quality standards.

  Pricing  

Constant Contact offers a 14-day trial period for free. The paid plans range from $12/month (for up to 500 subscribers) up to $575/month (for more than 50,000 subscribers). If you've got more than 10,000 subscribers, you'll need to reach out to the team in order to inquire about customized pricing.

Moosend

G2 rating: 4.6/5

Moosend is an automated email platform which incorporates AI capabilities to help improve your emails for marketing and eCommerce. For instance, Moosend has a built-in AI writer that is powered by Microsoft and able to create a story using your customers' preferences and interests. This generative AI tool allows you to fine tune the existing data, which includes your ideas and prompts as well as create a compelling story (including customized subject lines) that resonates with your email subscribers and motivates them to take action.

The AI writer doesn't limit itself to emails only It can also create engaging material for landing pages as well as convincing CTAs for subscription forms. Moosend's AI writer will help eliminate writer's block, get the creative juices flowing and speed up the process of brainstorming. It polishes the final product by performing copy checks like correcting spelling and grammar errors, and simplifying complex sentences.

Moosend provides AI-powered tools to help you sell your products, including product recommendation engines, which suggest products to customers based on their browsing and purchase history. It also offers campaigns inspiration tools that allow you to create efficient marketing campaigns. Their AI aids in the recovery of sales lost to abandoned carts, by sending specific emails that re-engage those who left products in their carts.

  Drawbacks of Moosend  

• While Moosend is packed with great features but its A/B tester is an essential one since it lets you compare subject line variations, as opposed to design and body variations (and you can only compare two variants at once and not three+).
• Moosend also has fewer third-party integrations than some other tools for email marketing.

  Pricing  

Moosend gives a 30-day free trial. The Pro plan ranges between $5.74/month (for 0-500 subscribers) and up to $3,831.04/month (for up to 1,000,000 customers). Both Moosend+ and Enterprise plans come with a custom-designed pricing.

Klaviyo

G2 rating: 4.6/5

Klaviyo is a tool for automating marketing and lets you customize customer experiences across several touchpoints including email, SMS mobile push, SMS, and more. The platform provides a variety of AI tools to streamline processes and boost the ROI of marketing.

Klaviyo AI also handles audience segmentation on your behalf through dynamically classifying clients based on their behavior and preference. This lets you target your marketing campaigns effectively. This platform assists in generating effective email subject lines and body content that resonates with your audience, and builds targeted SMS messages that assures that your messages to the segments of your target audience are on time and pertinent.

Klaviyo AI also analyzes customer information to identify the best time to mail emails, which could increase the number of open times and overall campaign performance.

  Negatives in Klaviyo AI  

• The variety of options and the depth of customization available with Klaviyo is overwhelming to new users, or for small companies that do not have dedicated marketing staffs.
• Even though it is a great value however, the price is more expensive compared to other options for marketing via email like Mailchimp, MailerLite, and Moosend. This is a barrier for smaller companies or startups.

  Pricing  

Klaviyo has a plan for free that allows you to send out 500 emails per month (for up to 250 customers). The paid plans start at $20/month (for 251 to 500 subscribers) to $2,315/month (for more than two million subscribers). If you have over 250,000 subscribers, you'll have to reach out to Klaviyo's staff for a custom price.

G2 rating: 4.5/5

Hey, that's us! We help you develop and market online learning products. Consider digital downloads, courses as well as communities and memberships. The tool for email marketing can help you turn leads to customers through automation and AI-supported design and text.

AI aids you in email templates, setup as well as email layout as well as personalized copy for your emails. The platform also comes with already-designed (but customizable) email sequences that can help nurture, upsell, and even convert your customers.

  Drawbacks of  

• This isn't just an email marketing system. It's lacking more complex tools like list-building and works primarily with the leads you generate in .
• This choice will be best for people that want to use to sell learning items such as digital downloads. the real benefits from these AI email marketing features are best realized when people are able to sell everything on the system.

  Pricing  

Reduce time and increase efficiency with AI tools for marketing via email

As we've seen, many email marketing tools out there are now leveraging AI to create tools that generate subject lines, email content drafts and even multi-channel campaigns to help you reduce time, improve processes, and improve productivity.

When choosing the ideal AI marketing software, it is important to think about your needs, your budget and the capabilities of the tool.

If you're a small- to medium-sized business, a free AI email writer, such as HubSpot's could help create brand-new and customized email content to the segments of your customers. If your focus is on sales outreach, rather than marketing via email, Smartwriter.ai can help you find leads and create highly personalized emails that inspire them to act.

If you have a ton of users and need an email marketing tool that is scalable and has reasonable costs, Mailchimp, MailerLite, AWeber and Brevo are good choices. If you're an enterprise that wants an AI-driven platform that creates and improves the quality of brand messages, Klaviyo and Jacquard are excellent options.

However, if you're a creator of learning productsis your most effective option. The platform we offer is designed to accommodate products designed specifically for learning with email marketing as well.